Morning Update: New Day to close; is Spotify part of your media strategy?; 24 Hours With… Saatchi China’s CCO; Time Warner apologises
Spectator: Trinity Mirror’s New Day to close on Friday
When the New Day was first launched in February, Trinity Mirror’s chief executive Simon Fox made clear that the company would close the title if it failed to deliver results. However, Mr S is pretty sure that he didn’t anticipate having to make such a decision quite so soon.
Just over two months since its launch and with circulation now below 40,000, Steerpike understands that the New Day‘s final issue will be on Friday. Mr S’s mole says that staff at the paper have been informed today that it will close and a formal announcement is expected to follow tomorrow.
The Drum: Why isn’t Spotify part of your media strategy?
If Amazon is the heir-apparent for shopping data and Facebook the equivalent for social media, then Spotify wants to be the place advertisers turn to when they want streaming data on their media plans.
The loss making business is pinning future successes on its ability to make the case for first party data in a third-party world. Having seen Facebook profit immensely from turning social media into the panacea for impersonal ads and Amazon become a retargeting powerhouse, Spotify wants in on the action.
Mumbrella Asia: 24 Hours With… Saatchi & Saatchi Greater China chief creative officer Fan Ng
24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella Asia’s world. Today, we hear about a day in the life of Fan Ng, chief creative officer of Saatchi & Saatchi Greater China.
6.30am. My son wakes me up bright and early every morning – and I love it. He climbs on my shoulders and we fly around the room. After we’re done saving the world (and working up a pretty serious appetite), I dress him up and we head to breakfast.
https://youtu.be/DnwNlOXNThE
Ad Week: Time Warner Cable Admits Its Past Sins, and Vows to Be Better, in DDB’s Comic Spots
Over the years, Time Warner Cable has unfortunately earned a certain less-than-flattering reputation in the customer service department. In its newest ad campaign, the cable giant has a message for customers: We know … and we’re working on it.
The provider split with former agency of record Ogilvy & Mather in February after 12 years, sending its creative account to DDB New York after a review that also involved Leo Burnett and San Francisco’s Eleven.
https://youtu.be/nQsRwssDf6A
Campaign Live: Asos jumps on new Instagram video carousel ads
According to Instagram, Asos is using the carousel to engage its male customers on the platform. Amy Cole, head of brand development, EMEA at Instagram, said: “Since we introduced carousel ads last year, businesses have been using the format to tell their stories in unique and compelling ways – and have seen solid results.
“In the last six months we’ve seen video consumption Instagram increase by 40%. With today’s launch of video carousel, marketeers have even more creative flexibility to tell their brands visual stories on Instagram.”
Appropriately speaking at the Millennial 20/20 event, many brand representatives stressed the importance of content when engaging with a target group aged 18-34. “This is the generation that love sharing content; they look at their consumer peer groups to get inspiration and also social affirmation,” said Gary Morrison, senior vice president and head of retail at Expedia.
“You have to go where that group is and it is on social networks. You have to make sure you’re getting content and information about your products and services in those networks so they can engage with them and share them and comment on them and with that you’ll start to get more brand recognition and loyalty.”
Mumbrella Asia: Dentsu Aegis Network acquires China online retail agency VeryStar
Dentsu Aegis Network has made yet another acquisition in Asia Pacific, buying five year-old Chinese mobile and online retail commerce agency Shanghai VeryStar Internet Science and Technology Co for an undisclosed sum.
VeryStar, which has 70 staff and clients including Uniqlo, Pizza Hut and KFC, is to join DAN’s Isobar network, and take on the new name “VeryStar – Linked by Isobar”.
Ad Week: Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming
Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via Cuervo.com a “secret concert” that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details are available, of course, but a tweet by the tequila brand suggests that the concert is a pop-up event by the folks at AfroPunk.
New Day? Never heard of it…
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