Morning Update: Nov 14 – Singing cows in DDB’s debut for Vinamilk; Sainsbury’s launch Christmas campaign; Betty White talks gadgets
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Mumbrella Asia: Singing cows in DDB’s debut for Vinamilk
“Ad agency DDB has launched a TV ad for Vietnamese diary giant Vinamilk.”
AdAge: New York Times’ Native Ads Take Shape, Include a ‘Full Content Studio‘
“Meredith Kopit Levien, exec VP-advertising at The New York Times, said Tuesday that the Times will roll out a native advertising platform on its site in the next several months.”
The Guardian: Prince William and Harry aides’ phones hacked, trial hears
“The full extent of the alleged phone hacking of the royal household, including aides of Prince Harry, Prince William and Prince Charles has been revealed at the Old Bailey, with the jury told of hundreds of voicemail interceptions.”
Journalism.co.uk: The Sun to introduce ‘dedicated department’ for social media
“The Sun is to set up a “dedicated department” for social media, which will consist of a team of six social media managers and a new social editor, which will be tasked with managing social media activity “24/7″.”
https://www.youtube.com/watch?v=49sKKbmuQCg
The Guardian: Sainsbury’s launches festive campaign with ‘Christmas in a Day’ clips
“In a radically different take on the annual ads bonanza, Sainsbury’s will devote a number of its pre-Christmas TV spots to clips from a newdocumentary created by The Last King of Scotland and Marley director Kevin Macdonald.”
AdWeek: Russians Get Free Subway Rides for Doing Squats Ahead of the Sochi Olympics
“Want a free subway ride in Moscow? Get ready to do 30 squats. And make sure you drop it low, because the specially designed ticket vending machine can tell if you’re cheating.
The health-conscious stunt was created to promote the 2014 Winter Olympics in Sochi. The number isn’t arbitrary, either. A metro ride costs 30 rubles, so each squat is worth one.”
The New York Times: Bloomberg Says News Service Did Not Kill Articles on China
“Mayor Michael R. Bloomberg on Tuesday insisted that Bloomberg News, which he owns, did not censor itself by killing two articles related to China. But he also asserted that, for at least a couple more months, he is not involved with the news service because of his role as mayor.”
Mashable: Betty White Lies About Which Gadgets You Should Buy
“High atop a leather massage throne, actress Betty White sits, casting a confused look around a makeshift “man cave.”
It’s a commercial stage, complete with a looming home entertainment system, remote-control drink carrier, all-terrain electric skateboard, Bluetooth tower speaker, electronic putting matt and Pac-Man arcade machine.
She’s shooting a holiday gadget-themed commercial for consumer electronics retail company Sharper Image, and if you ask, she’ll tell you that her absolute most favorite item in the den of technology is her white noise sound soother.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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