Morning Update: Oreo suggests people ‘lick for it’ to settle scores; McDonald’s to keep Happy mascot; Checkout beep gets a twist in Coke campaign; Havas acquires Work Club
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=nuPAM1U8VmE
AdWeek: Looking for a Weird Way to Settle Scores? Oreo Suggests You ‘Lick for It‘
“Oreo would like you to start solving your conflicts by scrubbing its cookies against your tongue as fast as you possibly can.
This new spot from AKQA London (and Mind’s Eye director Luke Bellis) shows pairs of what appear to be siblings and friends squaring off over various disputes—like riding shotgun in a car whose backseat is stuffed to the brim, picking what to watch on TV, or taking the blame for knocking the head off a statue with a soccer ball. But instead of, you know, flipping a coin or playing Rock Paper Scissors, they whip out Double Stuf Oreos, put on the stupidest faux-intense-concentration faces they can muster, and compete to be first to transfer all the cream from their cookies onto their tongues.”
The Guardian: Brooks and Coulson did not share everything during affair, jury told
“Rebekah Brooks and Andy Coulson did not share everything about their lives during their “dysfunctional” extramarital affair and they did not discuss the hacking of Milly Dowler’s phone, the Old Bailey has been told.
Brooks was not consulted about the hacking of the missing Surrey schoolgirl and did not sanction the interception, her defence counsel has said. “
https://www.youtube.com/watch?v=ehapgkBUoRU
Mashable: Sorry, Haters: McDonald’s Is Keeping That Scary Mascot
“Despite a fairly negative reaction to its introduction on social media on Monday, McDonald’s says you’ll be seeing a lot more of its new Happy mascot — just maybe not on social media.
Julie Wenger, senior director of U.S. marketing for McDonald’s says Happy, which promotes the restaurant giant’s kid-focused Happy Meals, will appear in a TV ad hitting in the U.S. on Friday. Happy will also be hard to miss at McDonald’s locations, where he will grace point-of-purchase displays.”
Creativity Online: Store Checkout ‘Beep’ Gets a Coke Twist in Brazilian Campaign
“Coca Cola is happiness — or at least, that’s what the brand’s marketing has been telling you. But there was a place where that happiness was missing: the supermarket checkout. Ogilvy Brazil cleverly used the brand’s telltale, instantly recognizable, five-note-melody to make the “beeps” at the checkout musical. Every time a Coke barcode was recognized, it played the tune, thanks a small device inside a supermarket chain’s checkout system.”
Campaign UK: Havas acquires Work Club
“The parties would not disclose how much Havas paid for the agency, but Work Club’s partners are locked into a six year earn-out that began January 2014.
Under the terms of the acquisition, which was announced today, Work Club will become Havas Work Club and will be part of the Havas Worldwide UK Group, which is led by chairman Kate Robertson.
Havas Work Club will also work with the network’s clients across the world, reporting to Havas Worldwide’s global chief executive officer, Andrew Benett.”
Mashable: Shutterstock Now Offering Music for Licensing
“Shutterstock, the stock photography firm, is branching out into music.
The New York-based company introduced Shutterstock Music on Tuesday, which lets companies pick background music for videos, commercials and podcasts, among other uses. The company’s site lets you select music by genre, mood and tempo. Prices start at $49 for a standard license (broadcast audience cap: 1 million) to $419 (unlimited audience). The site now offers 60,000 tracks, thanks to a deal with Rumblefish, a music licensing warehouse. “
The Guardian: Guardian ‘not fit’ to join press regulator, says senior civil servant
“The government was forced to clarify that it will play no role in judging any self-regulatory press body after a senior civil service press officer said the new Independent Press Standards Organisation (Ipso) was the “only show in town” – and said the Guardian should not be allowed to join.”
https://www.youtube.com/watch?v=XokGFN86ljc
AdWeek: Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content
“Here’s a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations).
The spot, produced by Wieden + Kennedy and set to premiere during Wednesday’s season finale of American Idol, came out of a contest announced a few months ago. The brand invited teens to submit short video clips sharing what it feels like when they take a sip of Coke. The best clips, they were told, would be featured in a national Coca-Cola TV ad.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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