Morning Update Sept 25 – Adobe’s new marketing campaign; Flipboard’s $800m valuation; Beware the know-it-all CMO
This is Morning Update, our overnight wrap up of the international media and marketing news.
Ad Week: Adobe knows what your marketing is doing – a new campaign plays on the idea that marketing isn’t child’s play.
“The fictional product in the spot—a set of hardbound encyclopedias—is the kind that seems eminently unlikely to enjoy a sudden sales spike. But that’s just what happens—or at least, it appears to. The punch line at the end of the ad reminds you not to make too many assumptions where your marketing is concerned.”
The Guardian: Flipboard reaches $800m valuation after new investment – the app has a new valuation after a new investment round.
“Flipboard is adding at least 200,000 new users a day with “sometimes 250,000 or 300,000” users, McCue told TechCrunch. “We have some of the world’s best brands advertising on Flipboard, such as Gucci and Louis Vuitton.”
Inc.: Beware the CMO who can do it all – what should we expect from a CMO?
“All CMOs trying to become the Unicorn CMO, view this as a cease and desist order! Instead, CMOs should see themselves more like CEOs for their marketing teams.”
New York Times: Wintour’s reign extends beyond Vogue – the magazine boss now has a larger empire.
“Ms. Wintour has always been a big deal — fashion houses seek her favor, retailers her advice and politicians her attention — but her influence within Condé Nast is now on the march in ways that are not just reshaping the magazines but the editorial structure within the organization.”
Great ad…!!!!
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Love that ad, nailed it!
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I used to use Flipboard religiously but haven’t touched it for months. It’s definitely great software but I find the valuation extremely excessive for an aggregator of content.
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