Morning update – Sept 4 Oz missing persons campaign, Man buys tweets to trash brand
This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.
Ad Age: YouTube Preroll Helps Find Missing Persons for Aussie Police - An Australian online campaign is garnering international media coverage.
To spread awareness about Missing Persons in the country, the agency bought pre-roll space that transformed the usual “Skip” button into “Yes I have (seen)” and “No I haven’t (seen),” so people were forced to think a little before they clicked.
Mashable: Man Buys Promoted Tweet to Complain About British Airways - a sign of the future? A consumer has bought a promoted tweet in order to criticise an airline.
Syed, who uses the handle @HVSVN, told Mashable that he bought the tweet in the New York City and UK markets Monday night. He said he used Twitter’s self-serve ad platform to make the purchase. Syed declined to disclose how much the tweet cost.
Washington Post: Jeffrey Bezos, Washington Post’s next owner, aims for a new ‘golden era’ at the newspaper - the newspaper’s new owner has spoken for the first time since making the purchase.
He also said he provides “runway” — financial support over a lengthy period in which the management can experiment to find a profitable formula for delivering the news.
“If we figure out a new golden era at The Post . . . that will be due to the ingenuity and inventiveness and experimentation of the team at The Post,” he said. “I’ll be there with advice from a distance. If we solve that problem, I won’t deserve credit for it.”
The Guardian: Vanity Fair celebrates 100-year anniversary with Kate Upton cover - The Hollywood magazine has celebrated its centenary.
Vanity Fair editor Graydon Carter − who began editing the title in 1992, the same year that Upton was born − writes in the latest edition: “In an age when nothing seems to last − not convictions, not even cities − a centennial, like the one Vanity Fair celebrates this year, makes me marvel at the simple fact of longevity.”