In recent times, the words ‘England’, ‘football’ and ‘World Cup’ haven’t tended to conjure up images of sporting prowess, let alone attract big-cat metaphors, yet, this summer, a team of footballers from England has lived up to its nickname, the ‘Lionesses’.
This week got off to a great start for the team with victory over Canada, the host nation of the Women’s World Cup, becoming, in the process, the first senior England football team to reach the semi-finals of a World Cup tournament since 1990.
AdWeek: This Remarkable Ad Shows Just How Science Can Improve Real People’s Lives
If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind.
Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft storytelling as they follow five scientists from different fields around the world, all working to improve people’s lives in significant ways. Running more than four minutes, the film is the cornerstone of “Science Can Change the World,” a new campaign from Royal Dutch DSM, a life and materials sciences company.
Campaign US: Sony Mobile calls global pitch
Sony Mobile is reviewing its global creative business, which is currently handled by Adam & Eve/DDB.
The company has issued RFIs and pitches are due to take place later this month. Adam & Eve/DDB is understood not to be repitching for the account. Sony Mobile is believed to be offering 90-day payment terms.
Adam & Eve/DDB won the business in May 2013 after beating the incumbent, McCann London.
AdAge: Wieden & Kennedy Wins Bud Light in U.S., Corona Globally
Just two weeks after Wieden & Kennedy and Heineken parted ways, the agency is taking over as the new lead agency for Bud Light in the U.S. The shop will also take on Corona outside the states.
The move marks the fourth agency change in less than four years for Bud Light, whose sales have been decline as more drinkers shift to craft beer. The Anheuser-Busch InBev-owned brew has been handled byBBDO, New York since mid 2013, and before that made stops at McGarryBowen and Translation after ending a long-running relationship with DDB.
W&K will also oversee Corona globally, but not in the U.S., where the beer is owned by Constellation Brands, not A-B InBev. Corona’s U.S. agency is Cramer-Krasselt.
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