Morning update: Uber’s breathalyser challenge; Dove urges women to ‘choose beautiful’
Creativity-online: Uber offers to drive drinkers home for free after self-breathalyzing
Uber has a new tactic to prevent drinking and driving: give people the opportunity to self-breathalyze and give them a free ride home.
“Uber Safe,” a campaign created out of Rethink aiming to keep intoxicated people off the road, offered a roadside breathalyzer to people out drinking after midnight, the time of day when drunk driving triples. Custom-built out of design studio Stacklab, the machine was stocked with disposable straws and used an app that reveals your BAC after six seconds of blowing.
https://www.youtube.com/watch?v=7DdM-4siaQw
Brand Republic: Dove challenges women to ‘choose beautiful’
Dove, the personal care brand owned by Unilever, has launched a video as part of its global marketing campaign that challenges perceptions of female beauty.
The short film, shot in five countries and developed by Ogilvy & Mather Chicago, is designed to inspire women to reconsider their choices about beauty and question how those choices make them feel.
https://www.youtube.com/watch?v=cwgEJg_Kq68
Mumbrella Asia: Unfoldable magazine ad tells parents symptoms of autism
Ad agency Grey has unveiled another new campaign timed for awards season, this time by the Singapore office for St. Andrew’s Autism Centre.
The idea takes the shape of a magazine ad that can be unfolded to reveal the symptoms of autism.
The Verge: You Tube’s paid subscription offering takes shape – and it’s almost there.
YouTube’s forthcoming paid subscription offering is rapidly taking shape, and is expected to become available within the next few months, sources familiar with the matter tell The Verge.
The company told creators of popular channels today that the offering, which does not yet have a name, is coming soon. It will offer ad-free videos as well as the ability to store videos offline on their mobile devices, for a price expected to be around $10 a month.
It will also let creators put their videos behind a paywall so that only subscribers to the premium version can view them, sources saiduTube’s forthcoming paid subscription offering is rapidly taking shape, and is expected to become available within the next few months, sources familiar with the matter tell The Verge. The company told creators of popular channels today that the offering, which does not yet have a name, is coming soon.
With our current culture of alcohol fueled violence, it’s great to see Uber do their best to promote excessive drinking.
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Yay – I can get a free drive home if I have one more drink.
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Just pray that the Uber driver doesn’t crash – because guess what?
It’s illegal, no insurance applies and you’re liable for your own injuries, any victims and any property damage. That’s right – you. No insurance of any type applies in the commission of an illegal act. Uber Not safe.
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