Mortein: Don’t fear the spray

Tim Burrowes

November 6, 2012 3:28

Louie The Fly has returned in the latest Mortein ad for its NatureGard product.

The ad was created by Havas Worldwide and directed by ad veteran Phil Meatchem of production house Filmgraphics.

The ad sells the message that the family does not need to flee the house because Mortein NaturGard does not have the side effects associated with other products.

The Mortein brand is owned by FMCG company Reckitt Benckiser.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.