Mortein: Don’t fear the spray

louie mortein naturegardLouie The Fly has returned in the latest Mortein ad for its NatureGard product.

The ad was created by Havas Worldwide and directed by ad veteran Phil Meatchem of production house Filmgraphics.

The ad sells the message that the family does not need to flee the house because Mortein NaturGard does not have the side effects associated with other products.

The Mortein brand is owned by FMCG company Reckitt Benckiser.


  1. nickatnights
    6 Nov 12
    7:02 pm

  2. It’s so safe I use it as a salad dressing. Yummo.

  3. Joey P
    7 Nov 12
    12:11 pm

  4. Don’t laugh….I once caught my father spraying a fly & didn’t stop spraying as it landed on the salad!

    We didn’t have salad that day.

  5. GM Marketing
    7 Nov 12
    12:13 pm

  6. Great – another spot portraying men as domestic idiots! Isn’t it time we moved on from this cliche?