Mumbrella Content Marketing: An introduction
Content Marketing: From basics to brilliance
In this one-day course, award-winning content agency Mahlab Media will offer all the pointers needed to make a start in developing and delivering a content marketing strategy.
About the course:
So, what is content marketing? How does it differ from traditional publishing and marketing? How could it work for your organisation? And how on earth do you find the right content?
If these are the questions bouncing around your brain, this one-day workshop will not only provide the answers but also equip you with the knowledge and tools to develop your own content marketing strategy.
The workshop will cover the basics of great content marketing. You’ll be inspired by case studies from companies around the world that have attracted customers and kept them coming back by creating compelling content – even with limited resources.
You’ll also be guided through a step-by-step process to kickstart your own content marketing strategy.
What the course covers:
- How marketing has changed and the problem with traditional marketing and PR
- What is content marketing? Examples of content marketing from around the world. What makes great content?
How to take your content from blah to brilliant. - Content marketing for lead generation and sales growth. How to use content to provide qualified leads to your sales team.
- Developing your own content marketing strategy. Understanding your business. Your organisation’s challenges and opportunities. Your marketing constraints and how to work with them. Working out your objectives.
- Understanding your audience: A closer look at your audience and what they care about.
- Basic strategy. What content topics, types and platforms should you use?
Who should attend:
Brands / SMEs / individuals / entry level marketers
Date: Wednesday 21 January
Time: 9.00am – 4.30pm
Price: $599 + GST
Location: Mumbrella House, 46-48 Balfour Street, Chippendale NSW 2008
Just 22 places available
Enquiries
Denise Jinks
Email. denise@focalattractions.com.au
Phone. 02 8296 0229
