MX launches redesign following restructure and redundancies on afternoon commuter paper
Afternoon commuter newspaper MX has undergone a redesign just weeks after a major shake up saw the three editions brought under one editor in chief along with some redundancies.
Mumbrella understands there have been at least three redundancies at MX since a February restructure, which saw Melbourne editor Craig Herbert being promoted to editor-in-chief of the paper, with Melbourne editor Emma Wardill moved to digital MX editor, and Sydney MX editor Melissa Matheson transfer the Sunday Telegraph in “senior writing role” that will see her continue to write her weekly column for The Daily Telegraph.
Asked about redundancies at MX a News Corp Australia spokesman refused to comment on the number of individuals impacted but said: “Our MX publications in Sydney, Melbourne and Brisbane have re-aligned their formats and implemented a minor organisational restructure. As a result a small number of roles have been impacted.
“We have successfully redeployed the majority of the individuals affected to new roles within the company and are currently working through redeployment options with the others.”
News Corp rejected suggestions the new structure, with Herbert now overseeing three newspapers in three different cities, will see MX become a more national newspaper, citing the launch of a new weekly section appearing on Wednesday called City Scene which will feature the best events, new bars and venues in their local city. News Corp says it is aimed at giving readers a one page guide to their city.
The redesign also see MX take up a new logo and a new travel section on Tuesday.
“You’ll want to pick us up for a pick-me-up,” wrote Herbert in yesterday’s editorial introducing the changes.
“We’ll make you laugh out loud, learn something new and find something you’ll want to share with your mates. And don’t worry about the FOMO (fear of missing out). We’ll update you with the most important news of the day from home and around the world.”
Nic Christensen
I hope Rose doesn’t get swept up in this change… she’s my fave!
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As someone you fondly recalls tens of thousands of commuters happily buying their newspaper for the trip home it is sad to watch MX distributors almost pleading with the masses to take a copy.
Just check your train carriage or bus to see how many are reading MX….not many.
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