New branding for PMA Marketing wins new businesses
PMA Marketing has rebranded and expanded its client roster.
The announcement:
Subiaco based, full service marketing consultancy, PMA Marketing has revealed some of the successful results of their recent rebranding in terms of account wins.
Their most recent new business win has been Fremantle based manufacturer NB Petfoods, with a brief to revitalise and relaunch their ranges of dog and cat foods into distinct separate brands.
Nick Eggleton, Senior Marketing Consultant at PMA and regular M&M ‘Out To Market’ contributor said, “PMA provides a broad range of marketing services to businesses in Western Australia. We want to be perceived as a trusted, professional services business, rather than a wacky creative design / ad agency.
Our recent market research uncovered that due the flat WA economic climate many businesses are looking for help as they need to change the way they do things in order to acquire more customers or get existing customers to buy more. But they are frightened of the jargon, the digital world, the pace of change, their competition, and the demands of their customers. They are worried about appointing marketing agencies because many businesses are scared of what they do not fully understand.
They are also scared of getting ripped off by the myriad of inexperienced and ill-principled snake oil sales people that are overly prevalent in digital, and social media services.
Businesses need above all to trust that their marketing agency has their interests at heart, that they’ll help without patronising them, that they’ll be able to make sense of their overall business objectives and assist in a pragmatic, professional way.
Businesses are time poor and want results fast. They want a solid ‘no nonsense’ service.”
Since rebranding PMA has won a multi-media integrated marketing communications brief from Perth based ‘App’ company Snappy Recruit, resulting in TV, Digital, and social campaign delivery; they’ve rebranded boutique builder Grange Residential & Construction and electrical inspection and maintenance firm Petromod, relaunching them both online; and they’ve helped Liberty Executive Offices create and launch their co-working sub-brand Hive.
These projects are on top of the work PMA recently began implementing Content Marketing and Social campaigns for local car and commercial hire companyNorthside Rentals and global air movement solutions firm Elta Fans, after designing and relaunching their websites.
“It’s been a good 6 months,” added Nick. “The redesign and relaunch of our own website this month will give us a foundation to kick on in the next 6 months to attract more clients. Hopefully these clients will understand that marketing is simple to get right, but often not easy to implement. There are no silver bullets. Just intelligent ideas and impeccable execution. But our first priority is to make sure we deliver a world-class service to our existing clients.”
Source: PMA Marketing media release
