News.com.au claims record breaking unique audience of 4.106m for July, up 10% on June
News.com.au retained its top spot in the online rankings amongst major news sites, with a record breaking unique audience of 4.106m, up 10 per cent compared on the site’s figures in June.
According to Nielsen, this is the highest ever monthly audience for a website in the current events & global news sub-category, and it is the first time a site has broken the 4m unique audience per month barrier.
Fairfax Media’s smh.com.au held onto its second place ranking despite a drop of 1 per cent to a a unique audience of 3.423m. In June the website had a unique audience of 3.464m.
Nielsen online ratings: June 2015 and July 2015
The top five spots remained stable, with ABC News websites coming in at third place, followed by Daily Mail Australia and Ninemsn news websites rounding out the top five.
The Guardian held onto its sixth place ranking with a unique audience of 1.907m while Fairfax Media’s The Age jumped to seventh place with a unique audience of 1.905m, up seven per cent on its numbers in June.
It beat out Yahoo7 news websites which slipped into eighth place with a unique audience of 1.792m.
The Herald Sun moved up a spot, claiming ninth place with a unique audience of 1.740m leaving News Corp’s The Daily Telegraph to take the 10th spot with a unique audience of 1.644m.
While Nielsen does not classify Buzzfeed amongst the main news rankings, if it were to be included it would have claimed the tenth spot with a unique audience of 1.650m, down on June’s figure of 1.756m.
Outside the top 10 in July The Courier Mail had 1.278m, The Australian had 1.241m, the Huffington Post, which launches locally next week on August 19, had 1.039m while super industry funded news website The New Daily had 435,000.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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