News

NRL outrates AFL for semi-final clashes as Seven says it will show AFL grand final in HD

AFL grand final in HDNine has won the sporting weekend ratings battle with its coverage of both NRL semi-finals easily outrating Seven’s AFL semi-final coverage on Friday and Saturday nights.

On Friday evening 1.709m combined viewers in metro and regional areas tuned in on Nine as the Broncos overran the Roosters, while 1.519m watched Seven’s coverage of the AFL match in which Hawks beat the Dockers in Melbourne and Adelaide, according to OzTam ratings.

Yesterday Seven announced it will simulcast the AFL grand final in high definition on its 7Mate channel, after years of pressure from fans.On Saturday 1.739, metro and regional viewers watched the Cowboys – who have a large regional following, beat the Melbourne Storm on Nine, while 1.434m tuned into Seven to watch the Eagles beat the Roos in the AFL.

The ratings system does not account for out of home viewing in pubs and clubs.

Despite losing the sports battle on its primary channel Seven managed to secure a win for the ratings week in all people, finishing the week on 22.8 per cent and Nine on 20.2 per cent. ABC was third with 12.7 per cent and Ten fourth with 11.6 per cent audience share in the metro regions acccording to OzTam data.

While Seven has said it will have the HD broadcast this Saturday, Nine Network has yet to announce whether it will follow suit and broadcast Sunday’s NRL grand final in HD.

Last year Seven was accused by fan’s group AFL in HD Please leader Josh Rowe of backflipping on a promise to show the grand final in HD, with the network telling Mumbrella it was technically difficult as its coverage was created to broadcast on its main channel, which is in standard definition.

Fox Sports, which has high definition coverage for subscribers willing to pay an additional $10 per month on top of their subscriptions, does not have the rights to show wither grand final live.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.