NRL turns to real-life supporters to kick off new season

Tim Burrowes

March 1, 2010 4:27

The NRL has launched its latest campaign to kick off the premiership season with TV ads featuring real-life supporters and players talking about their connection to the game.

The Voices of the Game campaign, created by MJW Advertising, aims to show the diversity of rugby league’s appeal featuring fans from all walks of life including a rodeo clown, a sculptor, a farmer, a businessman and Australian Paralympian Kurt Fearnley.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising NRL

4 COMMENTS

Warren Atkinson 1 Mar 10

It’s woosy … lacks balls … if u will excuse the pun.

Wazza

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bill 1 Mar 10

flippity wack – footy’s back!!

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Jack McCracken 1 Mar 10

Let’s hope they’re better behaved then the stars of last year’s ad.

From Four Corners…

SARAH FERGUSON: 48 hours after its release, the star of the campaign, Brett Stewart, was embroiled in scandal, drunk at the Manly season launch, facing charges of sexual indecency.
—————-
SARAH FERGUSON: After we approached him last week, the other face of the NRL’s recruitment drive Matthew Johns made a pre emptive apology on national television.

http://www.abc.net.au/4corners.....567972.htm

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anothermous 3 Mar 10

If you actually read the article Jack McCracken, it would appear that ‘stars’ have been dropped in favour of fans…. so your point and helpful links to the abc ‘s relentless shitcanning of the game are a little useless, No ad is ever going to overcome your dislike of Rugby League.

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