One Direction’s Coles tribute
Dr Mumbo has to give credit to Coles. The supermarket extracts every dollar of value out of its sponsorships.
Take the weekend’s One Direction concert for 10,000 Coles customers…
Listen carefully to Niall Horan’s slight change to the lyrics…
Meanwhile, it is Dr Mumbo’s favourite time of the week – when a new Coles ad drops.
This time, it features a boy (ish) band spruiking the new Coles MasterCard.
https://www.youtube.com/watch?v=weJYW9J-7BQ
Dr Mumbo detects a further tribute. Does one of them look a bit like Harry Styles?
He can only assume that Coles gave up for the other members though.
