Oral B sponsors BBC iPlayer in Australia
Dental brand Oral B is the first advertiser on the Australian edition of BBC Worldwide’s iPlayer.
The three month deal, which kicks off on January 1, was negotiated by Mediacom in Sydney on behalf of Oral B’s parent company P&G.
Scott Hamilton, BBC Worldwide’s regional director of ad sales for Australia and New Zealand said: “Through this sponsorship deal, P&G gain access to early adopters who enjoy quality BBC content on an innovative and expanding platform. It’s a superior product, a great fit for their target audience and provides an uncluttered user experience delivering Oral B exceptional cut through.”
The deal coincides with the extension of the iPlayer app from availability on the iPad to the iPhone and iPod Touch too.
The subscription based iPlayer allows users to watch BBC video content.
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Now that the app will have advertising, does that mean I get a refund of my $90 subscription?
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You should try having that conversation with Foxtel, Adam…
Adam, you’re paying $90 to subscribe to just BBC Knowledge and BBC World News ? Let’s call it five or ten bucks.
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True Mumbrella, but that’s not really a totally fair comparison since most people are aware they’re paying for TVCs when you sign up to Foxtel – not so with the BBC app. When they asked you to hand over your $90 there was never any mention that the app would soon carry advertising. If I have to sit through 30 second pre-rolls I won’t be a happy chappie…
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It’s a different beast John…
http://www.smh.com.au/digital-.....1kwfk.html
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