Outdoor advertising records 5.2 per cent growth in second quarter
The Outdoor advertising industry recorded 5.2 per cent growth in second quarter of 2013.
The Out-of-Home (OOH) industry moves from strength to strength, recording 5.2% growth in the second quarter for 2013, with an increase in sales revenue to $126.5 million, up from $120.3 million* for the same period in 2012.
Year to date revenue has increased by 4% tracking at $248.7 million, up from $239 million* for the same time last year.
“The OOH industry continues to remain at the competitive forefront of today’s changing media landscape by understanding its audiences, embracing technology, being a responsible community player, and showcasing the medium’s unlimited creative potential,” said Charmaine Moldrich, CEO of the Outdoor Media Association (OMA).
“As part of our commitment to community, we have just commenced year two of our industry sponsorship of the Wall of Hands fundraising campaign with the Australian Literacy and Numeracy Foundation (ALNF). In 2013, OMA members have donated over $1.6 million in OOH advertising space to the ALNF over three months.”
“In addition, our world class audience measurement website MOVE, has recently been updated to provide greater functionality, assisting advertisers and agencies to plan campaigns and maximise exposure across 385 million daily contacts across OOH.”
“People are spending a greater amount of time outdoors, shopping and commuting, solidifying OOH as the last true broadcast medium in today’s fragmented media market.”
Category figures second quarter 2013:
• Roadside Billboards (over and under 25 square metres) $39.8 million
• Roadside Other (street furniture, taxis, bus/tram externals, small format) $45.1 million
• Transport (including airports) $21.1 million
• Retail $20.5 million
Category figures year to date June 2013:
• Roadside Billboards (over and under 25 square metres) $82.5 million
• Roadside Other (street furniture, taxis, bus/tram externals, small format) $89.4 million
• Transport (including airports) $40.7 million
• Retail $36.1 million
*Figures have been adjusted from previously reported 2012 revenue to reflect changes in OMA membership, allowing direct comparisons in revenue year-on-year. This adjustment wasn’t reported in the March quarter, with the adjustment in place the Out-of-Home industry recorded 3% growth in the first quarter.
Source: Outdoor Media Association