Pat Cash fronts new Quicksales campaign
Tennis legend Pat Cash appears in a new ad for Quicksales.com.au which promotes the idea that everybody could use the help of extra cash.
Quicksales is the auction and classifieds arm of carsales.com.au .
The campaign – created by Melbourne agency Marilyn & Sons – includes TV, outdoor, online and digital.
See the ad:
The site’s chief marketing officer Vladka Kazda said: “We felt that our campaign needed a truly Australian flavour to reinforce that quicksales.com.au is an all-Australian classifieds and auctions alternative. Pat puts an Aussie stamp on quicksales.com.au that’s hard to ignore.”
“We wanted someone Australians identify with, as well as someone prepared to have some fun with our brand. Pat was the perfect choice,” she said.
Credits:
- Chief Marketing Officer Vladka Kazda
- Marketing Manager Rebecca Rizzo
- Creative Director James Reilley
- Producer Beaver
- Agency Marilyn & Sons
- Art Director Gavin Willemsen
- Copywriter Kristian Jamieson
- Copywriter Tristan Graham
- Production Company Guilty
- Director Tony Rogers
- Producer Rohan Timlock
- DOP Marin Johnson
- Post Production The Refinery
- Offline Editor Tim Parrington – The Butchery
- Online Editor Eugene Richards – The Refinery
- Sound Facility Front of House
- Engineer Phil Kenihan
- Media Carat
Really well executed, witty idea.
Love your work.
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This is excellent. Great to see the headband and mullet back in action too; the Australian Open would be better for it….
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I work for the agency and think it’s really really good.
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