Pat Rafter strips one last time for Bonds
Bonds has launched new campaign featuring an awkward Pat Rafter stripped down to his undies.
The 60-second ad sees the former tennis champion under pressure from his agent to strip to his underwear one last time for the clothing brand.
“Nobody wants to see a 40-year old dad in their undies on TV”, says Rafter in the ad, which breaks today.
The agency behind the campaign was Banjo.
A press release from the agency reads: “Bonds and Banjo wrote a category-breaking spot that will engage the blokes of Australia through its honesty, humour and pure cheekiness. A script that finally convinced Pat to break his contract and do a last hoorah in his underwear.”
Credits
- Client: Bonds Agency: Banjo
- Executive Creative Director: Georgia Arnott
- Group Creative Head: Dean Hamilton
- Senior Art Director: Seamus Higgins
- Agency Producer: Meredyth Judd
- Account Director: Lucy Smith
- Account Executive: Ashleigh Beddoes
- Senior Planner: Peta Morton
- Production Company: Finch
- Director: Nick Ball
- Executive Producer: Karen Bryson
- Post-Production: Method Studios
- Pacific Brands
- Underwear Group, GM of Marketing: Tanya Deans
- BONDS Marketing Manager: Zoe Hayes
- BONDS Brand Manager: Michelle Edgar
No one wants to see a 40 year old in their undies. Unless it’s Pat Rafter.
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Google “pat rafter tax bermuda”
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“Nobody wants to see a 40-year old dad in their undies”
Wanna bet?
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@kimberley why on earth he not minimise his tax as much as possible? Do you not claim any deductions? Good on him!
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Hilarious.
Agreed @Nick Barlett!
If only people viewed female models posing in their underwear as just as funny and ludicrous.
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Love this!
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Im sick of these tax evaders, what about the australian taxpayer contributing to Australian Athletes? and then think they don’t have to give it back.
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Kimberly, do you have any more interesting articles that are post January 2002? Didn’t Pat move back to Australia before his daughter was born in 2005? I sure know he was playing local AFL with North Shore around that time.
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