Photon: What did Sam Kekovich think?
The great thing about the internet is that nothing is lost forever.
Take Photon Group, for instance.
When it came time to produce the 2008 Annual Report, it probably made sense to use Sam Kekovich – voice of the Australia Day lamb commercials which are made by Photon’s ad agency BMF.
But his promotional video does appear, with hindsight, to have been a tad bold in its assertions:
“The media-neutral, consumer-driven Photon group is sticking it to the overseas juggernauts. They must be suffering in their jocks at being shown how it’s done by an Aussie company.”
Dr Mumbo wonders whether he’s referring to being shown how to run up debts, being shown how to stay suspended from the ASX for a month or some other business specialty.
And Kekovich may have struggled slightly with his fortune telling:
“It’s no wonder that Photon’s profits are rising faster than the average bloke’s pulse after Stephanie Rice’s undies shoot.”
Still, let’s hope that Photon doesn’t need to look overseas for funding if its current capital raising doesn’t go well:
“The local scene is still dominated by multinational dinosaurs with enough dead wood to keep China’s smoke stacks burning well into the next century. They’re all run by pony-tail wearing Porsche driving yanks in New York or bespectacled bespoke suit wearing bean counters in London or even manbag-carrying croissant munchers in Paris and they wouldn’t recognise a local consumer if one kicked them up the bum.”
Unlike the Porsche-driving yanks, Mumbrella understands that former chairman Tim Hughes prefers a Mercedes while ex CEO Matt Bailey opted for a Maserati.
And Kekovich thinks Matt Bailey’s a spiv. Interesting…
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Photon’s 2008/2009 annual report failed to thank those souls who were victims of the downsizing (read “sackings we had to have”) that Photon’s miserable fortunes dictated.
All other annual reports I read, from companies in the top tier of ASX-listed true performers (you know, they pay dividends), were at least humble enough and human enough to have their Chairman and CEO acknowledge that a tough year had meant human sacrifices.
Photon = fairy floss, well spun.
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