Return of Aussie John sees 41% uplift in sales leads
The decision to return Aussie Home Loans boss John Symond as the face of the brand TV ads has paid off, the company has claimed.
After a five year absence, Symond features in the new campaign by 303Lowe which launched in mid February.The message in the ad is “It’s smart to ask”.
According to Aussie Home Loans, the company saw a 41% increase in sales leads for February compared to the same time last year.
Aussie’s GM of marketing and and product Stuart Tucker, said: “Our lead generation activities have resulted in thousands and thousands of leads coming during February, plus our sales team has reported a higher level of walk-in and phone leads.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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any of the major banks decision’s to raise rates whilst at the same time generating record profits and sending people on booze cruises…whilst also sacking staff.
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he does provide an authentic voice, like it or not!
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Spent those 5 years eating?
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the campaign may well be true but Stuart Tucker is failing to confirm one very important piece of information – that there was an Aussie TV ad running, and at the same weight, in the previous corresponding period
if there was, then kudos for a campaign that’s working
if there wasn’t, then these lead figures are only proof that TV advertising works, not that this idea was a good one
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A perfect example of reminding consumers of what they already believe.
1. Banks are shifty need to be held to account.
2. Aussie John is on my side.
Reminding is much more successful than re-educating.
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Maybe it’s the return of “Aussie advertising” that has caused the 41% uplift in sales leads.
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I do like John Symond, and I can imagine if this ad was tested in focus groups with your ‘average Australian’ they would have given it the thumbs up because they like him too – sometimes that’s all you need, someone the viewer likes, simple but true
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There is something ‘trustworthy’ about Aussie that just isn’t there about the big banks.
As an excample, Last November we got an investment loan through Aussie Home Loans. It was a Commonwealth Bank investment loan but Aussie were able to offer a sharper deal (by quite a bit too) than the CBA who were unwilling to move and negotiate on anything.
I gather those additional CBA costs go towards the sub-standard loans processors who THREE times stuffed up the paperwork – the last time 70 minutes before settlement.
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