Sami Lukis and Yumi Stynes to start on Mix106.5 on Tuesday
Sydney’s Mix 106.5 will finally put its new breakfast duo of Sami Lukis and Yumi Stynes on air this Tuesday – nine days after the first official radio ratings period of 2013 began.
The duo – Sydney’s first all-female FM breakfast team – were named for the slot by station by owner Australian Radio Network at the end of last year. The move came after the previous lineup split with Claire Hooper leving the station and Tim Ross moving to national drivetime.
Mumbrella understand that the pair, who have not previously worked together, have been in off air rehearsals as they work to build up chemistry.
The show will target a 25-44-year-old female demographic.
Stynes said in this afternoon’s announcement: “We’re very different people with our own take on life but we feel like we’ve been friends for years”.
Lukis added: “I think our upcoming interviews will really benefit from this new dynamic – being interviewed by two women has the potential to be a little disarming so hopefully our guests will really open up.”
ARN’s national content director Duncan Campbell said: “We’re looking forward to launching this first-of-its-kind breakfast show in the competitive Sydney market. Their outlooks on life make for compelling content and after the success of our breakfast show in Melbourne with Chrissie Swan and Jane Hall, this is another step forward for the Mix Network”.
Lukis had previously been in the national drivetime slot with Ant Simpson.
Lukis and Stunes will be inheriting a Sydney audience share of just 3.5% in the last ratings of 2012, which puts them behind FM commercial rivals such as The Kyle & Jackie O Show on Today FM (10.3%), WSFM’s Jonesy & Amanda (7.2%), Nova’s Fitzy & Wippa (6.3%) and Triple M’s Grill Team (5.8%).
However, it will be some time until the duo’s performance can be fully assessed – the radio ratings published in March will include the last survey wave of 2012, while even those in April will also include the first nine days when they were not yet on air.
The show is sponsored by Jetset Travel.