SBS pushes documentaries with ‘there’s always more to uncover’ promos

SBS has launched three promos to highlight the broadcaster’s documentaries.

Created by US Sydney and Method Studios, the promos carry the tagline “There’s always more to uncover” as a set of hands turn over scenes as miniature landscapes from various documentaries.

The promos highlight topics; history, travel and adventure and ‘real lives’ through shows such as Wildest Africa, One Born Every Minute and America Revealed.

Katherine Raskob, SBS’s acting marketing director said: “Given the breadth of documentaries on SBS – documentaries that surprise and delight – we wanted an on air campaign that helps viewers ‘uncover’ them. This series of promos delivers exactly on that idea.”

Richard Swann, Method Studios creative director said in a press release: “Our challenge was to integrate existing program footage, live action hands, 2.5D and 3D elements in a believable way. We enjoyed collaborating so closely with Us on concept and technique and we’re thrilled that both Us and SBS are as pleased with the final campaign as we are.”


Client: SBS

US Sydney
Executive Creative Director: Christy Peacock
Head of Art: Tim Chenery
Creative: Carlos Savage
Creative: David Roberts
TV Producer: Trelise Caughey
Account Director: Alex Tracy
Senior Account Manager: Tim Stuart
Client: SBS
Acting Marketing Director: Katherine Raskob

Method Studios
Director/Creative Director: Richard Swan
Executive Producer: Celia Nicholas
VFX Producer: Dawn Walker
Senior Designer: Liz Ellis
Senior Editor: Mark Bennett
Senior Colourist: Andrew Clarkson
Lead Compositor: Alex Ortoll
Lead Senior 3D artist: Chris Breeze

We Love Jam
Music Composer: Hylton Mowday
Sound Design/Engineer: Andrew Stevenson


  1. Dan
    31 Jul 12
    4:20 pm

  2. Brilliant animation.

  3. awesome
    31 Jul 12
    4:31 pm

  4. They look fantastic – really really good.

    Well done to all involved! settin the bar high

  5. Adman
    1 Aug 12
    4:41 pm

  6. great strategy. great execution. Major focus on content. Concise, conclusive branding message. Fantastic creative – might has well be my hands flipping through the landscapes.

  7. duncan harriss
    3 Aug 12
    12:50 pm

  8. love these