Sentia Media acquires social media firm BuzzNumbers
Measurement firm Sentia Media has acquired BuzzNumbers, a social media measurement firm.
The announcement:
Asia-Pacific’s leading media intelligence company, Sentia Media, today announced
the acquisition of BuzzNumbers, leading Australian social media monitoring platform. The acquisition further strengthens Sentia Media’s ability to provide the highest quality and most comprehensive suite of media intelligence services across Australia and beyond.Sentia Media CEO John Croll said, “BuzzNumbers social media monitoring solution complements our focus on timeliness, coverage, accuracy and insight for communications specialists. We look forward to working closely with Nick Holmes a’ Court (founder), Andy Gent (CEO) and their team to leverage their knowledge of the Australian social media landscape and their proven product, which has been specifically designed for this market.
“This is Sentia Media’s first acquisition since rebranding from Media Monitors Group in February,” Croll added, “and it reaffirms our growth strategy and commitment to providing our clients with a complete mainstream and social media view.
BuzzNumbers offers a real time, localised and cost-effective social media listening platform for communications specialists by using a highly effective proprietary technology that utilises extensive data mining and sentiment analysis.
BuzzNumbers founder Nick Holmes à Court said: “As Australia’s leading social media monitoring company we are looking forward to joining Sentia Media and taking our real time monitoring, reporting, workshops and insights to their extensive client base.”
The acquisition of BuzzNumbers further strengthens Sentia Media’s product and service offering in the social media monitoring and measurement sector. In 2011 Sentia Media acquired Brandtology, Asia’s leader in online business intelligence.
In offering BuzzNumbers products, Sentia Media brings its Australian clients AsiaPacific’s most comprehensive social media monitoring and measurement suite.
Owned by Quadrant Private Equity, Sentia Media provides corporate and government organisations with customised media intelligence services through Media Monitors, quick and effective tracking solutions with Slice, online business intelligence expertise through BuzzNumbers and Brandtology, with specialist media
coverage analysis and counsel from 360m, the world’s most awarded media analysis and measurement company 2010 – 2012. The company also owns ChinaClipping and South East Asia’s media intelligence leader MediaBanc.
Source: press release
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