Seven and Prime sign long-term affiliation agreement
Seven West Media and Prime Media Group have signed a long-term affiliation agreement.
The announcement:
Seven West Media Limited and Prime Media Group Limited today announced the signing of a long-term affiliation agreement.
The new six year agreement – which extends to 30 June 2019 – builds on a successful partnership spanning nearly three decades. It secures the most powerful partnership in television across metropolitan and regional markets.
Tim Worner, Chief Executive Officer, Seven West Media, said: “We are pleased to continue our partnership with Prime. It is a relationship that delivers great results for both companies and on a personal level it is a very special one in that we very much enjoy working with Paul Ramsay, Ian Audsley and their team.
“We are looking forward to building on our leadership in broadcast television and working even more closely with Prime in delivering our content to all Australians and working with them in enhancing the audience and
revenue delivery for both companies. Broadcast television and the creation and development of Australian content will play a key role in the future of the company. Television will continue to be the primary form of mass communication and at the heart of our future development.”Ian Audsley, Chief Executive Officer of Prime Media said: “With Australia’s best television programmes in its schedule, we are confident that Tim Worner and his team will continue to deliver quality programming. Prime’s broadcast partnership with Seven drives strong audiences in regional and rural Australia and provides tremendous opportunity for Prime’s advertisers.”
Source: Seven West Media statement
