Site Tour hires former SpotXchange MD Vicki Lyon as chief commercial officer
Outdoor media buying platform Site Tour has hired former APAC managing director of SpotXchange Vicki Lyon to be chief commercial officer.
Lyon was the founder of the Australian arm of Tribal Fusion and was most recently part VP of ad tech solutions at Telstra’s newly formed global applications and platforms team.
“Appointing Vicki Lyon to the position of chief commercial officer is a major step forward for Site Tour,” said Michael Scruby founder of Site Tour. “Vicki is one of the most forward thinking people in media and has worked globally driving programmatic innovation. She will be instrumental to Site Tour as we extend our product offering and expand into new markets.”
Lyon’s appointment comes after the company announced a deal in April with IPG Mediabrands which it claimed was an Australian first with the launch of a programmatic trading platform for outdoor digital advertising.
“Site Tour has all the necessary capabilities to take its business to the next level,” said Lyon. “The team has done a fantastic job changing the old way of buying outdoor media in the new world of programmatic. Programmatic is the future of buying media, as proven in the digital media space.”
Earlier in the year Site Tour passed the $1 million funding mark and now employs more than a dozen staff. The first round of funding came via a number of high-profile Australian investors including Ted Pretty and Jamie Olsen, through CMB Capital.
Nic Christensen
