Sum ting wong with this broadcast

It’s quite hard to commit an error so disastrous that your television station’s news credibility may never fully recover.

Which makes this broadcast purporting to name the pilots of the crashed Asiana Airlines plane, by KTVU Channel 2 in the US, something of an achievement.

This followed by the additional achievement of one of the most grovelling apologies of all time.

Comments


  1. Viewer
    13 Jul 13
    8:50 pm

  2. This reminds me of the Nine Network’s ‘Today’ show stuff-up when Ben Fordham read out a message from a viewer named Diego, which turned out to be a naughty word in Portuguese, and Karl Stefanovic claiming Brazilians speak Italian. This is the level of ignorance from journalists we are expose to when watching these sort of programmes that claim to be sources of news and information.

  3. I wonder
    15 Jul 13
    12:31 pm

  4. While it’s claimed the NTSB issued these names I can’t help but wonder whether someone at the station knew the names were bogus and ‘Anchorman’ style decided to put it to air anyway.

  5. Karen Godfrey
    15 Jul 13
    1:32 pm

  6. Does it really take that much of an effort for news readers to think before they read???

  7. Well Done!
    15 Jul 13
    1:47 pm

  8. Way to go reporting on a racially-insensitive news broadcast by including a racial pun yourself in the title. Clever you!

  9. Intentious
    15 Jul 13
    2:28 pm

  10. I’m Ron Burgundy?

  11. offal spokesperson
    15 Jul 13
    2:40 pm

  12. Actually, a well worded and read apology. rarely do news organisations actually recognize and acknowledge their errors, i would love to have seen how this would have been handled in Australia…and if it had occurred in print?

    Given that they did check with the authorities, this was (imo) an unfortunate event and a good opportunity to learn.

  13. Nhoj SAJi
    15 Jul 13
    7:33 pm

  14. All presenters whether on Radio or TV are taught to pre-read (preferably out loud) their scripts.Perhaps it is different in the US.
    Some regional stations used to set a trap for the unwary presenter and invariably they pre read everything from then on.

  15. Ploy
    16 Jul 13
    11:24 am

  16. who was this Summer Intern? Surprised they didn’t try to take the heat off themselves and hunt him down current affair stylie…. (and make the story about a smart ar$e douchbag who thought something like that was funny… :P)