Sydney radio ratings: Triple M boss: ‘The work day got caned’
The Southern Cross Austereo rock station has seen a drop in its share by 1.4 percentage points across the Monday to Sunday share, while the Monday to Friday share has dropped from 6.4% to 4.7% share.
The station took big hits in the 18-24 demo, dropping from 7.0% to 3.6%, while the 35-39 demo dropped from a strong 11.4% to 9.8%, but held on to third spot due to a big drop by ABC’s Triple J, from 16.0% to 9.4%.
Merrick Watts & The Highway Patrol took a drop from 5.5% t0 4.5%. Aside from Triple J, it was the biggest drop in drive time.
Guy Dobson, Southern Cross Austereo’s head of metro admitted: “The work day got caned. We did take a hit, but in the 25-39 demo we’re still competitive. We believe we’ve been underdone and time will tell if Triple M is a better radio station than that survey suggests.”
Meanwhile, Triple M’s sister network, Today has grown to extend its lead across key age demos and remains the top commercial FM network.
While its Monday to Sunday share only rose from 8.5% to 8.8%, listeners are returning in droves with the 10-17 demo seeing a rise from 21.3% to 24.5%, the 18-24 demo up from 17.3% to 20.3%, and the 25-39 demo up from 11.8% to 14.5%.
The Kyle and Jackie O Show saw an increase from 9.7% to 9.8%.
Dobson said: “Kyle and Jack are up, and we’ll have a ripper survey next book. Drive is up with Fifi and Jules, and the number one choice (in the commercial FM market). Today is dominating Under 40 radio in Sydney.”
On Australian Radio Network’s WSFM, Jonesy and Amanda have had their best result in their partnership, since 2005, with a jump from 7.7% to 9.0% on the last survey. Its strong performance has helped hold the network in second place in the commercial FM market behind Today, with a Monday to Sunday increase from 7.4% to 7.9%.
It was a smaller increase for Nova’s Breakfast rivals Fitzy and Wippa – the show climbed from 6.6% to 6.7%.
Elsewhere with DMG Radio, the subtle transition from Sydney’s 95.3 to Smooth FM seems to be working as the show jumps from 3.4% to 4.2% across the Monday to Sunday share.
Of Mix106.5′s breakfast show, Rosso and Claire which rose 0.2 percentage points to 5.5%, Duncan Campbell, ARN’s national content director said: “Claire and Rosso is a work in progress. Fair to say that’s not where we want the show to be but the station remains buoyant despite those figure. We aim to raise that to a respectable level. Still some work to do with that show.”
In the AM market, 2GB tightened its grip with an increase from 14.2% to 14.9%. The station’s nearest rival is ABC702, moving from 10.3% to 11.1% as 2UE sits third.
Sydney’s Monday – Sunday ratings
Sydney’s Monday to Friday ratings: