TAC warns of dangers of texting while driving

TAC distractions adVictoria’s Transport Accident Commission has launched a new TV ad that warns of the dangers of in-car distractions, such as texting while behind the wheel.

The ad highlights the idea that if you take your eyes off the road for any time, you’re driving blind.

The agency behind the campaign was Grey Melbourne.

The ad breaks five months after South Australia’s Motor Accident Commission ran a similarly themed ad warning of the dangers of distractions such as using Twitter or texting while driving.


  1. Richard Moss
    1 Mar 13
    5:35 pm

  2. I am really pleased to see that someone has decided to spend a lot of time and money bringing this vital information to the attention of drivers.

    The motorcar has only been a part of our lives for around 100 years, and it has often occurred to me in the mere 46 years that I have been driving, that once we take our eyes off the road ahead whilst the vehicle is advancing at around 60 Km/hr, there is some considerable danger of a serious accident resulting from the lack of visual confirmation that the way ahead is clear of obstacles.

    I look forward to ads warning of the dangers of drinking undiluted oil of vitriol, and the shocking danger of long term fasting beyond the six week deadline.

  3. Groucho
    2 Mar 13
    12:41 pm

  4. Couldn’t agree more with Richard Moss, but I think an IQ test as part of the license test would solve many of our road problems.