Ten’s ad share falls to 25.3% while Seven tops 40%

Ten’s share of the free TV advertising market fell from 27% to 25.3%, in the first half of the year, new data published by Free TV Australia indicates.

Meanwhile, Seven’s share rose from 38.1% to 40% and Nine fell from 34.9% to 34.5% according to the KPMG-collated numbers.

Total ad revenue to the three networks in the first half of 2012 amounted to $1.817bn, down slightly from $1.837bn in the same period of 2011.

Media analyst Steve Allen described Seven’s 40% result as “remarkable”, saying it was the first time in the last decade that a network had achieved that level without having the rights to summer Olympics. He said it was also Ten’s worst result ever.

2012 free tv



  1. Warwick
    27 Jul 12
    1:04 pm

  2. Would be nice if you got your numbers correct. I am struggling to find one fact in your post

  3. Paul Williams
    27 Jul 12
    2:30 pm

  4. Well, well , well….Ten has certainly lost momentum. It is unbelievable how quickly the market has responded to Ten’s new strategy. Given they will suffer in July and even more so in August – it will be interesting to see if they can break a 23% share in the back half !