First rule of sales – be adaptable
The world of media sales can be pretty brutal, and more than ever before sales teams are having to prove their ingenuity.
Ten’s sales boss Louise Barrett demonstrated this in Sochi when the music died during a cocktail party for media buyers in the private suite of the network’s shareholder James Packer.
Dr Mumbo understands that she whipped out her iPhone and travel speakers to keep the party vibe going with a mix of 80s and 90s “party anthems”.
Sadly the iPhone’s notoriously short battery life soon intervened. Dr Mumbo understands that CEO Hamish McLennan took this setback with his trademark good humour.
As a client, it’s terrific to hear about senior media agency people over in Sochi / World Cup / insert expensive event here.
It gives us the confidence that media recommendations will always be based on objective judgement and not which media owner footed the most expensive junket.
It is all just in the name of ‘relationship building’ after all.
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… huh?
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