Best Job In The World expands to six states
Tourism Australia is launching a second global Best Jobs In The World competition after the success of the original Tourism Queensland campaign more than three years ago.
This time there will be six jobs in six states rather than the single job won by Ben Southall last time round as caretaker of an island in the Great Barrier Reef in Queensland.
The new competition will allow Australian and international travellers aged 18 to 30 to enter, and also be used to promote the publicly funded Working Holiday Maker program which encourages backpacker’s to use working visas during their stays in Australia.
The original campaign was created for Tourism Queensland by the agency then known as Cummins Nitro and now Sapient Nitro.
The IP of the campaign has now been loaned to Tourism Australia by Tourism Queensland witht he campaign being run by is being run by DDB Sydney.
All state tourism bodies – with the exception of Tasmania – will take part in the new wider competition.
The winner’s jobs include a $100,000 six month salary plus living expenses.
The jobs are: lifestyle photographer in Melbourne working at Time Out; “chief funster” in Sydney, reviewing festivals and events; outback adventurer in the Northern Territory; park ranger in Queensland; wildlife caretaker in South Australia; taste master in Western Australia, wining, dining and bar hopping.
“We’ve taken one of the most successful tourism campaigns in recent times – Best Job in the World – and made it bigger and better by coming up with a competition which represents the very best of our country – our breath-taking landscapes and scenery, our unique nature and wildlife, great food and wine and, of course, our huge sense of fun,” Tourism Australia MD Andrew McEvoy said today.
“The youth segment contributes $12 billion annually in total tourism spending and delivers nearly 1.6million (26 per cent) of Australia’s international arrivals. On average, youth travellers spend A$7,279 per trip.
“Despite recent challenges – such as the high Australian dollar and the global financial crisis affecting some of Australia’s traditional Western markets – the youth traveller segment remains an important part of Australia’s visitor mix.”
Working Holiday Makers contributed A$2.5 billion to the Australian economy, he said.
“The competition provided an excellent platform to entice more young people from around the world to come to Australia to holiday, but also to work, helping to fill many unfilled tourism jobs across Australia, a key challenge for the industry,” he said.
Tourism Australia has secured a number of key partners to support the campaign, including Virgin Australia, STA Travel, Citibank, DELL, IKEA, Sony Music and Monster.com, who have created an online ‘jobs board’, advertising temporary jobs within the Australian tourism industry aimed at travellers visiting the country under Australia’s government sponsored WHM program.
The competition is beign promoted through Tourism Australia’s working holidays Facebook page.
Marcus Casey
