The Encore Interview with Kirstie Clements
Kirstie Clements was the editor of Vogue for 13 years before she was unceremoniously dumped in May 2012. Her book, The Vogue Factor, details her time at Vogue. She spoke to Encore about the changing world of publishing, protecting a brand and media relationships.
A VERY VOGUE CAREER
Clements discusses her 25 years working at Vogue, how she got her foot in the door, and why she was axed.
THE CHANGING WORLD OF PUBLISHING
Clements on her proudest accomplishments during her time at Vogue, the biggest changes she has seen to the business of publishing, the encroaching needs of commercial and the amelioration of creativity and the message.
PROTECTING A BRAND
Clements talks about the race to take magazine brands into digital spaces, the fragility of luxury brands such as Vogue and how the brand sets the agenda for fashion.
COVERS
Clements explains the perfect Vogue cover, what works, what fails and her personal favourite.
MEDIA RELATIONSHIPS
Clements discusses her relationship with the media, her run-in with Media Watch and her career highlights including interviewing Princess Mary, Vogue Australia’s 50th anniversary and working with Karl Lagerfeld.
LEAVING VOGUE
Clements talks about separating herself from the Vogue brand, what’s next in her career and whether she’d consider editing a magazine again.
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
