The Fetch founder Kate Kendall teams up with YouTube founders for launch

Australian entrepreneur Kate Kendall is moving to Silicon Valley to team up with the founders of YouTube to help launch publishing website called

Kendall, founder of The Fetch, an online guide for digital and creative communities, will be heading up marketing and communications for’s parent company AVOS.

A launch date for, an online magazine site, has yet to be confirmed.

Kendall met YouTube founders Steve Chen and Chad Hurley through Melbourne entrepreneur Tim Bull, whose company was acquired by AVOS late last year.

Before The Fetch, Kendall was the digital director of Niche Media. She has worked across titles such as Dumbo FeatherThe ConversationMarketingDesktop and Macworld. She started out as an editor and journalist.

Kendall said in a press release: “I was in town and got chatting to the team over Mexican food, which is always the way. I realised we were working on similar problems around information delivery, publishing and curation. After being pitched the opportunity, I felt it was too good to miss and I’m looking forward to working in what I like to call Nerd Hollywood with a great team.”


  1. OtherAndrew
    20 Apr 12
    12:41 pm

  2. Great work Kate – a well deserved appointment.

  3. Heather
    20 Apr 12
    12:57 pm

  4. High-five, Kate! Such great news – you’ll rock it in The Valley.

  5. Matt Granfield
    20 Apr 12
    12:59 pm

  6. Yay for you Kate! That’s fantastic news!

  7. Kate Kendall
    20 Apr 12
    1:22 pm

  8. Thanks so much all! :)

  9. Kate Kendall
    20 Apr 12
    1:54 pm

  10. I should also mention Tim Bull’s company ( was acquired by AVOS not YouTube last year.

  11. lucio ribeiro
    20 Apr 12
    1:55 pm

  12. Rising even more! Well done Kate
    Good luck

  13. Jac
    20 Apr 12
    1:57 pm

  14. Congrats Kate, exciting times ahead

  15. Markus Hafner
    20 Apr 12
    2:08 pm

  16. This looks like a great move – congrats!

  17. simonfitzgerald
    20 Apr 12
    2:09 pm

  18. Awesome news Kate, big congrats and the best of luck!

  19. Portz
    20 Apr 12
    2:20 pm

  20. Good luck with the new adventure, I hope it works out great.

  21. Jo Sabin
    20 Apr 12
    4:56 pm

  22. Congratulations, Kate! You’ll smash it!

  23. Susan
    20 Apr 12
    6:31 pm

  24. Well done Kate. We’ll miss your great contribution to Melbourne’s digital community. Thanks for the Fetch and everything else.