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Opinion | Features
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
An answer for Adam: What's the future for creatives?
Each fortnight, Adam Ferrier poses a question to the industry. This week, he asks about the future of the creative.
Who or what is a creative? It’s an old thought, but as I continue on my merry journey in advertising I wonder if there is a role for a ‘creative’ and if there is, what that role is?
In the world of film and TV there is not a ‘creative’. There is a director, a writer, a producer, a DOP and so on. From this mix the creativity happens. But no-one is charged with being ‘the creative’.
Australian films stand on their own merit
The argument that Australian audiences only embrace local films once they’ve picked up a gong at an international festival is inherently flawed says Lee Zachariah in a piece that first appeared in Encore.As much as we like to pretend that we collectively fulfil the world’s need for a country comprised entirely of laid-back, mellow beach dwellers, we do seem to get disproportionately excited when someone else mentions us. Our cool exterior drops away as our local news bulletins breathlessly report that CNN or the BBC or really anyone in one of the ‘real countries’ acknowledged our existence.
We feel detached from the world, and therefore crave its validation.
The vindication of Paul Fishlock
Wow.You may have noticed that not much went up on Mumbrella over the last couple of hours.
That’s because I’ve been reading the judge’s findings in Paul Fishlock’s case against The Campaign Palace.
I’d always known that agencyland can be a brutal place. But the picture of the cynical, ego-driven, unsentimental world that comes through in the findings of Justice John Sacker is something else. I recommend you take the time to read it yourself.
The reputation of Young & Rubicam’s global creative director Tony Granger certainly takes a battering in my view. The word “bully” is a hard one to come back from.
And former Campaign Palace CEO Mark Mackay comes across as someone you might think twice about either hiring or working for, based on the evidence presented. The judge calls him contemptuous of both Granger and Fishlock.
The Shire revealed: ‘Would you want to be born with brains or looks?’
Ten tonight unveiled the first look at key scenes from its new “dramality” show The Shire.
The show – which boasts that its features real people rather than actors – is filmed at Sutherland Shire in NSW. Produced by Shine, it goes to air on Monday.
Among the stars featured in tonight’s two-and-a-half minute first look are surfer Mitch, along with the surgically enhanced Sophie and Vernesa who the network unveiled yesterday.
As well as debates on whether the girls would rather have been born with brains or looks, they ruminate on what constitutes deep tissue massage, argue over boyfriends, skydive, exchange saliva, fight and hunt for long lost parents. Also revealed tonight are characters named Backaa, Gabby and Megan.
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Comments
11 Jul 12
8:25 pm
Loved it! looks much richer than I originally thought!
I think this will work!
11 Jul 12
8:45 pm
The moment I enjoyed most was the VO saying “…the heartbreak”, followed by a close-up of some awfully dark roots.
11 Jul 12
9:01 pm
I’ll be watching – looks very much like TOWIE
11 Jul 12
9:28 pm
This looks slick. I’ll give it a go
11 Jul 12
9:43 pm
I thought it was going to be terrible but this actually looks like a great, fun show!! ill be watching for sure!!!!
12 Jul 12
8:39 am
Young, stupid, demeaning and will fit Ten like a glove ! Lets see how long it last’s. May be on Eleven before we know it !!
12 Jul 12
8:51 am
I’d ask how many of the above commenter’s work for Ten or Shine, but sadly, I think this will work – to start with.
Morbid curiosity and the need for Twitter fodder will compel people to tune in first week and then it will slide off, just like Dumb and Dumber 2. Sorry, I mean Being Lara Bingle.
12 Jul 12
9:40 am
I actually was really surprised by this promo – it wasn’t what I expected at all and I think it looks really good!
I’ll admit it. I’m keen. Judge me. But I’m keen.
*Disclaimer – I do work at Ten.
12 Jul 12
9:54 am
I for one am already enjoying the rich and deep characterisations of ordinary Australians. I think Vernesa is my favourite person ever.
Also are those just poorly lit photos, or is everyone legitimately orange in the shire?
12 Jul 12
10:25 am
Are they seriousl when they say “real people” “not actors”. This looks shite and totally contrived. Morbid curiosity will get me for the first 10 mins. But i do have to polish my fridge magnets tonight
12 Jul 12
11:23 am
Promo actually looks good, probably more appeal than Lara Bingle but still too young to do any serious numbers. It looks very “The Hills” which I have to admit i watched for a period of time, and to this day I’m not sure why.
12 Jul 12
12:53 pm
Dear mr tv exec can run this on the same channel as Bingle, today tonight, aca, and Mrs Browns boys and any other mind numbingly bad TV.
That will at least make it so easy to skip them all at once by avoiding that channel.
12 Jul 12
12:56 pm
Has Ten encouraged all their staff to comment on this post??
It looks vapid and intellectually stunting. I felt I lost IQ points just watching the promo. It should do well.
Simon Dell
http://www.TwoCentsGroup.com.au
12 Jul 12
1:09 pm
Is that a Southern Cross tattoo I see etched into Mitch’s ribs?
12 Jul 12
1:15 pm
Have to admit I’m curious
12 Jul 12
1:16 pm
Can the Channel Ten and Shine staff posting comments here please log off and go back to work devising more fodder for bogans.
12 Jul 12
1:17 pm
Like a mosquito to light, I will join the masses and watch. Trash TV certainly has its place, but I have funny feeling will have to turn off due to a very controlled storyline, making the “real people” look like crap actors with a improvised script.
PLEASE dont take this too ‘seriously’ Ten!
12 Jul 12
1:21 pm
Looks like good addictive viewing!!
12 Jul 12
1:30 pm
Massively disappointed. I’d hoped this was going to skewer Shire-dwellers as the shallow, self-absorbed fuckwits they are but instead it celebrates them!
Hope it tanks big time (and yes I’ve lived – grudgingly – in the Shire).
12 Jul 12
1:34 pm
They have seemed to be picky about the people in the main promos??? Darker skinned people don’t seem to get much of a run?? Or is that just me
12 Jul 12
1:34 pm
massively overscripted
and a pity that the girls debating brains or looks have neither
12 Jul 12
1:45 pm
Um i have lived in the shire all my life and vary rarely see people who look like these girls ? Dont really think this is protraying the “real” people of the shire, looks like just another fake phoney entertainment show full of crap to make people even more stupider, will watch just to have a laugh
12 Jul 12
1:46 pm
Big brother meets Jersey Shore + heavy editing. Fark me.
12 Jul 12
1:47 pm
Spare Me.
12 Jul 12
1:47 pm
Not exactly what I thought this show was going to be… looks horrible.
12 Jul 12
1:50 pm
True story – I saw some filming at Cronulla mall a few weeks ago – two glamour models walking and talking (stunt doubles?) but it can’t have been a reality show as they had to repeat the same take 4 or 5 times. It must have been something else…
12 Jul 12
1:58 pm
I feel sorry for my dear, highly intellectual friends who live in the Shire (well away from the morons), for if this show makes its way abroad they will have much explaining to do.
12 Jul 12
2:26 pm
Doesn’t really look violent enough for the real Shire
12 Jul 12
2:39 pm
C’mon Timbo… What’s the Astroturfing rating of these comments?
12 Jul 12
3:25 pm
not scripted? yeah right. This just looks like another home and away/neighbours but in sydney…..
12 Jul 12
4:16 pm
Looks farkin’ awful. A great excuse for getting off your arse going out and living your own real life than sitting in front of the box watching someone else’s contrived one.
Problem is I think it’ll rate gangbusters
12 Jul 12
10:13 pm
This is not my Shire.
12 Jul 12
11:58 pm
This can’t be good television. Seriously…
13 Jul 12
9:50 am
Just simply stupid and ridicules, I won’t be watching this show.
13 Jul 12
10:28 am
Seems inbreeding is taboo everywhere except in Cronulla…
13 Jul 12
10:50 am
According to this bunch of plastic airheads, living in the Shire is all about being wealthy, thoughtless, ignorant and narcissistic.
Where are the business people, the teachers, the sports and school volunteers who dedicate their lives to helping kids out – for no money, the doctors and nurses and pathology workers in our growing medical district in Miranda?
Where are the cleaners, the bakers, the refinery workers? Where is the Royal National Park, where’s our local art gallery and tram museum, our thriving artist’s community at Bundeena, our wonderful local musicians and dancers? Where are our lawn bowlers, our triathletes, our NRL players, and our netballers?
The Shire is Sydney’s second most populated LGA, there are over 200,000 people living here. The people on this show are one-dimensional, farcical, not real – and they don’t represent the Shire.
13 Jul 12
11:17 am
ah Kev, Home and away if filmed in Sydney, last time I checked…it’s called the northern beaches which is sort of similar to the shire. The insular peninsula
13 Jul 12
11:18 am
D’Uh…IS filmed…not if filmed
13 Jul 12
11:48 am
Fran, I think those people only exist on the ABC.
13 Jul 12
12:10 pm
“Not scripted”. Really Mr. Promo VO? Surely you can’t expect this “talent” to act so badly and adlib simultaneously. *Disclaimer – I’ve never watched Channel Ten.
14 Jul 12
7:05 am
As long as it does something for the 10 share price. The lowest ever at present
17 Jul 12
12:45 am
The Shire…This show has no talent, no direction, no substance…just a bunch of spoiled shits in front of a camera. More plastic tits and fake tan – How original!!
17 Jul 12
1:33 am
Dear channel Ten,
Thankyou once again for this fantastic contribution to television. The shire is such an accurate depiction of the community. Its comforting to know that the younger generation are growing up in a world polluted by superficial, fake bullshit. You have found fantastic role models for young aussie girls… Is it B1 & B2..(i mean vernesa and sophie) ,Beckaa, Mitch and the rest of the ‘crew’ what a valuable addition to society these people are..