The Shire revealed: ‘Would you want to be born with brains or looks?’

shire kiss 1Ten tonight unveiled the first look at key scenes from its new “dramality” show The Shire.

The show – which boasts that its features real people rather than actors – is filmed at Sutherland Shire in NSW. Produced by Shine, it goes to air on Monday.

Among the stars featured in tonight’s two-and-a-half minute first look are surfer Mitch, along with the surgically enhanced Sophie and Vernesa who the network unveiled yesterday.

As well as debates on whether the girls would rather have been born with brains or looks, they ruminate on what constitutes deep tissue massage, argue over boyfriends, skydive, exchange saliva, fight and hunt for long lost parents. Also revealed tonight are characters named Backaa, Gabby and Megan.


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  1. Humph
    11 Jul 12
    8:25 pm

  2. Loved it! looks much richer than I originally thought!

    I think this will work!

  3. Bucks
    11 Jul 12
    8:45 pm

  4. The moment I enjoyed most was the VO saying “…the heartbreak”, followed by a close-up of some awfully dark roots.

  5. Mel
    11 Jul 12
    9:01 pm

  6. I’ll be watching – looks very much like TOWIE

  7. Clare
    11 Jul 12
    9:28 pm

  8. This looks slick. I’ll give it a go

  9. Jeremy
    11 Jul 12
    9:43 pm

  10. I thought it was going to be terrible but this actually looks like a great, fun show!! ill be watching for sure!!!!

  11. George
    12 Jul 12
    8:39 am

  12. Young, stupid, demeaning and will fit Ten like a glove ! Lets see how long it last’s. May be on Eleven before we know it !!

  13. Ben
    12 Jul 12
    8:51 am

  14. I’d ask how many of the above commenter’s work for Ten or Shine, but sadly, I think this will work – to start with.

    Morbid curiosity and the need for Twitter fodder will compel people to tune in first week and then it will slide off, just like Dumb and Dumber 2. Sorry, I mean Being Lara Bingle.

  15. Beaney
    12 Jul 12
    9:40 am

  16. I actually was really surprised by this promo – it wasn’t what I expected at all and I think it looks really good!

    I’ll admit it. I’m keen. Judge me. But I’m keen. 😉

    *Disclaimer – I do work at Ten.

  17. Not Sure If Parody...
    12 Jul 12
    9:54 am

  18. I for one am already enjoying the rich and deep characterisations of ordinary Australians. I think Vernesa is my favourite person ever.

    Also are those just poorly lit photos, or is everyone legitimately orange in the shire?

  19. Tezza - Ex Shire Boy
    12 Jul 12
    10:25 am

  20. Are they seriousl when they say “real people” “not actors”. This looks shite and totally contrived. Morbid curiosity will get me for the first 10 mins. But i do have to polish my fridge magnets tonight

  21. Surin
    12 Jul 12
    11:23 am

  22. Promo actually looks good, probably more appeal than Lara Bingle but still too young to do any serious numbers. It looks very “The Hills” which I have to admit i watched for a period of time, and to this day I’m not sure why.

  23. Offal Spokesperson
    12 Jul 12
    12:53 pm

  24. Dear mr tv exec can run this on the same channel as Bingle, today tonight, aca, and Mrs Browns boys and any other mind numbingly bad TV.

    That will at least make it so easy to skip them all at once by avoiding that channel.

  25. Simon
    12 Jul 12
    12:56 pm

  26. Has Ten encouraged all their staff to comment on this post??

    It looks vapid and intellectually stunting. I felt I lost IQ points just watching the promo. It should do well.

    Simon Dell

  27. Edwina Storie
    12 Jul 12
    1:09 pm

  28. Is that a Southern Cross tattoo I see etched into Mitch’s ribs?

  29. Jo
    12 Jul 12
    1:15 pm

  30. Have to admit I’m curious

  31. Jason
    12 Jul 12
    1:16 pm

  32. Can the Channel Ten and Shine staff posting comments here please log off and go back to work devising more fodder for bogans.

  33. sucka
    12 Jul 12
    1:17 pm

  34. Like a mosquito to light, I will join the masses and watch. Trash TV certainly has its place, but I have funny feeling will have to turn off due to a very controlled storyline, making the “real people” look like crap actors with a improvised script.
    PLEASE dont take this too ‘seriously’ Ten!

  35. lexi
    12 Jul 12
    1:21 pm

  36. Looks like good addictive viewing!!

  37. Jen
    12 Jul 12
    1:30 pm

  38. Massively disappointed. I’d hoped this was going to skewer Shire-dwellers as the shallow, self-absorbed fuckwits they are but instead it celebrates them!
    Hope it tanks big time (and yes I’ve lived – grudgingly – in the Shire).

  39. Adrian
    12 Jul 12
    1:34 pm

  40. They have seemed to be picky about the people in the main promos??? Darker skinned people don’t seem to get much of a run?? Or is that just me

  41. archie
    12 Jul 12
    1:34 pm

  42. massively overscripted

    and a pity that the girls debating brains or looks have neither

  43. Sam
    12 Jul 12
    1:45 pm

  44. Um i have lived in the shire all my life and vary rarely see people who look like these girls ? Dont really think this is protraying the “real” people of the shire, looks like just another fake phoney entertainment show full of crap to make people even more stupider, will watch just to have a laugh

  45. ell wolf
    12 Jul 12
    1:46 pm

  46. Big brother meets Jersey Shore + heavy editing. Fark me.

  47. Justin D
    12 Jul 12
    1:47 pm

  48. Spare Me.

  49. Frodo Baggins
    12 Jul 12
    1:47 pm

  50. Not exactly what I thought this show was going to be… looks horrible.

  51. Adam Paull
    12 Jul 12
    1:50 pm

  52. True story – I saw some filming at Cronulla mall a few weeks ago – two glamour models walking and talking (stunt doubles?) but it can’t have been a reality show as they had to repeat the same take 4 or 5 times. It must have been something else…

  53. Di
    12 Jul 12
    1:58 pm

  54. I feel sorry for my dear, highly intellectual friends who live in the Shire (well away from the morons), for if this show makes its way abroad they will have much explaining to do.

  55. Hmmm
    12 Jul 12
    2:26 pm

  56. Doesn’t really look violent enough for the real Shire

  57. AK
    12 Jul 12
    2:39 pm

  58. C’mon Timbo… What’s the Astroturfing rating of these comments?

  59. Kev
    12 Jul 12
    3:25 pm

  60. not scripted? yeah right. This just looks like another home and away/neighbours but in sydney…..

  61. Robbie
    12 Jul 12
    4:16 pm

  62. Looks farkin’ awful. A great excuse for getting off your arse going out and living your own real life than sitting in front of the box watching someone else’s contrived one.

    Problem is I think it’ll rate gangbusters

  63. David
    12 Jul 12
    10:13 pm

  64. This is not my Shire.

  65. DigitalGodess
    12 Jul 12
    11:58 pm

  66. This can’t be good television. Seriously…

  67. MissDellie84
    13 Jul 12
    9:50 am

  68. Just simply stupid and ridicules, I won’t be watching this show.

  69. Rice Bubbles With Warm Milk
    13 Jul 12
    10:28 am

  70. Seems inbreeding is taboo everywhere except in Cronulla…

  71. Fran
    13 Jul 12
    10:50 am

  72. According to this bunch of plastic airheads, living in the Shire is all about being wealthy, thoughtless, ignorant and narcissistic.

    Where are the business people, the teachers, the sports and school volunteers who dedicate their lives to helping kids out – for no money, the doctors and nurses and pathology workers in our growing medical district in Miranda?

    Where are the cleaners, the bakers, the refinery workers? Where is the Royal National Park, where’s our local art gallery and tram museum, our thriving artist’s community at Bundeena, our wonderful local musicians and dancers? Where are our lawn bowlers, our triathletes, our NRL players, and our netballers?

    The Shire is Sydney’s second most populated LGA, there are over 200,000 people living here. The people on this show are one-dimensional, farcical, not real – and they don’t represent the Shire.

  73. paul
    13 Jul 12
    11:17 am

  74. ah Kev, Home and away if filmed in Sydney, last time I checked…it’s called the northern beaches which is sort of similar to the shire. The insular peninsula

  75. paul
    13 Jul 12
    11:18 am

  76. D’Uh…IS filmed…not if filmed

  77. LW
    13 Jul 12
    11:48 am

  78. Fran, I think those people only exist on the ABC.

  79. Trevor Trevorsen
    13 Jul 12
    12:10 pm

  80. “Not scripted”. Really Mr. Promo VO? Surely you can’t expect this “talent” to act so badly and adlib simultaneously. *Disclaimer – I’ve never watched Channel Ten.

  81. Garry Wilson
    14 Jul 12
    7:05 am

  82. As long as it does something for the 10 share price. The lowest ever at present

  83. Henry
    17 Jul 12
    12:45 am

  84. The Shire…This show has no talent, no direction, no substance…just a bunch of spoiled shits in front of a camera. More plastic tits and fake tan – How original!!

  85. EVEeee
    17 Jul 12
    1:33 am

  86. Dear channel Ten,
    Thankyou once again for this fantastic contribution to television. The shire is such an accurate depiction of the community. Its comforting to know that the younger generation are growing up in a world polluted by superficial, fake bullshit. You have found fantastic role models for young aussie girls… Is it B1 & B2..(i mean vernesa and sophie) ,Beckaa, Mitch and the rest of the ‘crew’ what a valuable addition to society these people are..