Sadly the can-do staff at this branch of CommBank appear to have put one of the letters up the wrong way round.
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Because they can’t…
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Interestingly, the agency/designer seems to have though of this, as the serif on the left hand side of the ‘A’ extends on the ‘C’ sheet (i.e. this shows you how to align them). Shame that such attention to detail didn’t actually help in this case!
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Oh FCUK !
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It’s not just one letter, the whole thing is wrong. The “C” should be at the TOP, and the “N” at the bottom.
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Wait, no it isn’t. How awkward (both the design AND my previous comment).
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maybe the next stage of the campaign is losing a noting letter.
Commonwealth – Na!
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I CAN fix that http://oi50.tinypic.com/15wicsx.jpg
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“In a word you ZAC”? Could be jumping the gun here but maybe they’ve canned CAN because they’ve realised that in my head CAN still belongs to Cannon. ” You can on a Canon”. (How they got in my head is another story, but they obliviously found a way and I’ll be expecting some answers from Mr Lark and co.)
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