Three authors picked up by Agent99

Authors Michael McQueen, Sam Cawthorn and Anders Sorman-Nilsson have been picked up by PR agency Agent99.

The announcement:

Agent99 Public Relations has added three literary power players to its growing portfolio of Australian book authors. Having already rolled out several successful book launches this year, Agent99 PR is proud to announce the addition of authors Michael McQueen, Sam Cawthorn and Anders Sorman-Nilsson to a rapidly growing division of the business.

Agent99 PR has aligned with 3-time bestselling author Michael McQueen to promote his new book ‘Winning the Battle for Relevance’. When it comes to the emerging trends shaping business and culture, Michael’s resume reads like a who’s who of innovators. Having presented to over 150,000 people across 5 continents, Michael has helped global brands such as Pepsi and Nokia to stay ahead of the curve, and has shared the stage with the likes of Bill Gates, Whoopi Goldberg and Larry King.

Michael says, “Having worked with numerous PR agencies in the past, Agent99 are unparalleled in their professionalism, creativity and dogged determination to get results. I have been staggered by the coverage they have garnered – more than I could have ever hoped for or imagined.”

The agency will roll out another tactical campaign to promote ‘Bounce Forward: How to transform crisis into success’ by extraordinary author Sam Cawthorn. Sam’s life changed forever after a major car accident that saw him pronounced dead. Told he may not survive or potentially walk again, Sam’s story of remarkable resilience in the face of adversity has inspired people all over the world. The campaign will be another milestone in his quest to help businesses and individuals transform impossibilities into possible realities.

“I’ve been looking for a good PR agent for many years and it has been hard, to say this least. I’ve been blown away at the professionalism that Agent99 PR provides and could not recommend them more highly,” says Sam.

Agent99 is also excited to announce an intensive, results-driven campaign to promote the highly-anticipated release of new book, “Digilogue: how to win the digital minds and analogue hearts of tomorrow’s customer” by Anders Sorman-Nilsson. A futurist and innovation strategist, Anders has helped leaders across the world to map, prepare and strategise for foreseeable and unpredictable futures. In his new book, Anders equips businesses with invaluable tools in identifying the place where digital and analogue converge, or where the ‘old-school artisan meets the efficiency and power of the future.’

Anders says, “In weighing up our options, we sought a PR partner who understands the need to combine traditional and technological ways of reaching the key stakeholders and this is something Agent99 PR offers in spades.”

Sharon Zeev Poole says, “Agent99 PR is delighted to collaborate with some of Australia’s most talented and deserving authors, and we look forward to further expanding our special expertise in the publishing sector.”

Source: Agent99 press release

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