Train ads arrive in Queensland

Advertising on the exterior of trains has arrived in Queensland for the first time after a deal between ad firm TorchMedia’s sister brand TorchMotion and Queensland Rail.

Among the first advertisers to brand Queensland Rail trains is ice coffee brand Dare.

The roll out follows a deal between TorchMedia and Melbourne Metro network last year.

Marketing manager of Dairy Beverages, Todd Gordon for Lion, which produces Dare Iced Coffee, said: “The larger than life creative has seen great results on this format. This campaign will catch the hard-to-catch consumer as they move around the city.”

Kirsty Dollisson, GM of marketing and commercial of TorchMedia, said: “The vast number of commuters that are reached monthly with this medium compares with advertising exposure through mainstream media. We are reaching people traveling to work and school, as well as recreational commuters going shopping or going out.”


  1. Truth or dare
    7 Oct 12
    12:38 pm

  2. Haven’t commuters suffered enough? Pretty much the only good thing about catching the train to work in Sydney is being able to look out the window as we cross the Harbour Bridge.

    The idea the view could now be ruined by a fugly iced coffee ad is just sad.

  3. Ann
    7 Oct 12
    5:42 pm

  4. Great initiative

    I have to say the train from Brisbane airport to the City is great, why you would pay triple for a cab is beyond me.

  5. Luke
    8 Oct 12
    9:49 am

  6. I had no idea these would be covering windows. Until that revelation I was all for the extra revenue. In knowing that however, I’m with Truth Or Dare above.

  7. Matt @ Izon
    8 Oct 12
    12:40 pm

  8. Views will not be interrupted. The creative is only visible from the outside. Ads have been on bus windows for years and not spoiling the view. As for suffering…that’s interesting on a site that’s all about media, marketing & advertising

  9. MT
    8 Oct 12
    12:44 pm

  10. So I guess the cost of fares wont be coming down.

  11. Common sense
    9 Oct 12
    11:56 am

  12. Truth or Dare and Luke, you really think they would block out the windows?!!!?? Hahaha :)

    Have you caught a bus before?? Haven’t people reading comments suffered enough, dont drink and type.

  13. Daniel
    28 Oct 12
    9:34 am

  14. “Ads have been on bus windows for years and not spoiling the view.”

    Spoken like an advertiser, not a passenger. These ads do have an effect on the view, and can be particularly difficult to see through at night or when its raining.

    They also mean people can’t see in, so you can’t see which carriages are crowded to choose which door to board by, and staff (including security) can’t see what’s happening inside.