Today beats Sunrise as Nine wins Monday

Today breakfast crew

Nine breakfast show Today recorded another ratings win over Seven’s Sunrise yesterday, while Ten’s canned early-morning offering Breakfast pulled in just 47,000 viewers.

Today rated with 390,000 while Sunrise brought in 374,000, according to preliminary overnight ratings from OzTAM.

Though Sunrise has been winning for most of the year in total viewers, Today has dominated in key advertising markets Sydney and Melbourne.

Rankings for the morning shows reflected the positions overall for the commercial broadcasters, with Nine winning the night with 20.6% share, followed by Seven’s 19.2%. Ten claimed 11.7% – and was comfortably beaten by ABC, which took 15.9% share.

Not a single non-news show managed more than 1m viewers.

With no X Factor – which ended last week – the night was won by news and current affairs programs.

Nine News topped the lot, and also won the 18-49 and 25-54 demographics. It was followed by Seven News. A Current Affair ranked third, then ABC News and Today Tonight.

Seven’s Home & Away was the most watched non-news show with 983,000 viewers.

Nine’s RBT won the 16-39 demographic.

Monday’s Top 15 shows:

1. Nine News Nine 1.389m
2. Seven News Seven 1.198m
3. A Current Affair Nine 1.147m
4. ABC News ABC 1.077m
5. Today Tonight Seven 1.005m
6. Home and Away Seven 0.983m
7. RBT Nine 0.929m
8. 7:30 ABC 0.825m
9. We Will Always Love You Seven 0.792m
10. Family Confidential ABC 0.765m
11. The Mentalist Nine 0.752m
12. The Big Bang Theory Nine 0.744m
13. Test Cricket – Session 2 Nine 0.715m
14. Castle – Episode 1 Seven 0.702m
15. Modern Family – Episode 2 Ten 0.685m

Monday’s channel share:

  1. Nine: 20.6%
  2. Seven: 19.2%
  3. ABC1: 15.9%
  4. Ten: 11.7%
  5. GO!: 4.7%
  6. 7mate: 4.2%
  7. 7TWO: 4.1%
  8. ABC2: 3.9%
  9. Eleven: 3.6%
  10. Gem: 3.2%
  11. SBS1: 3.2%
  12. One: 2.7%
  13. ABC News 24: 1.2%
  14. ABC3: 0.9%
  15. SBS2: 0.8%

Comments


  1. nickatnights
    27 Nov 12
    12:38 pm

  2. It will be interesting to see where both of Channel 10’s Breakfast viewers will go to next year.

  3. BB
    28 Nov 12
    11:08 am

  4. Channel 7 needs to find Kochie a new show. His opinions and comments are becoming more and more annoying – I have been switching off lately even though I have been a dedicated Sunrise watcher for years. As much I dont like Stefanovic either, he has slowly become less irritating than Kochie (not to mention sweet as sugar Mel who needs to loosen up at times)

  5. Offal Spokesperson
    28 Nov 12
    1:17 pm

  6. @nickatnights –

    Given the intellectual level of anyone who chooses to watch Paul Henry, I am guessing that, the ABC for kids will see quite a spike once breakfast is off the air