Ultra Tune switches latex for mini skirts and a near-miss in latest campaign for car repairs
Ultra Tune has launched a new campaign to run during the Australian Open ditching its controversial rubber-clad girls in favour of a pair of damsels in distress.
When latex-clad models made their debut for the brand in 2014 the Ad Standards Board received a storm of protest about objectifying women, however the ASB ruled that the tight-fitting costumes were relevant to the company’s tyre business.
But while the brand continues using PVC-clad models in its ads for tyres the new work for Ultra Tune’s car repair services has replaced the skin-tight suits with skimpy mini-skirts.
The latest version of the campaign was shot late last year and features the Ultra Tune models driving to pumping house music before their car stalls on a railway crossing. Spotting the train, the two women scream before the camera cuts to them walking away from a fiery wreck.
“Avoid unexpected situations – get you car serviced at Ultra Tune,” announces the voiceover.
The brand launches its new campaign today, timed with the Australian Open on Seven.
However Ultra Tune is still using the PVC-clad models to promote the chance to win a trip to Wimbledon as part of its advertising during the tennis.
Simon Canning
PVC clad models aside, I’d be more concerned about a brand passing off as a sponsor of Wimbledon when there is no record of Ultra Tune being a partner with the English Grand Slam.
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It’s not very good.
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No having seen the advert. It appears to have missed the basics of why drivers need their vehicles serviced. Be interesting to do a cost benefit analysis at the end of the campaign
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This ad is entirely terrible and while the last one was just in poor taste and sexist, this one manages to also make light of the dangers of being a dick around level crossings. Those 2 idiotic ladies would certainly not be walking away with light cuts and frazzled hair if they were actually hit by a train. Dumb ways to advertise Ultratune!
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Client Brief: We want se xy girls promoting our service
AgencyReverseBrief: UltraTune understands its customer base are bogans…
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Just what the kids needed to see this morning while the tennis was on – it’s school holidays Chanel 7. Wouldn’t want to be an Ultra Tune franchisee losing half of their potential customers because of inappropriate advertising and paying through the nose for it too to Ultra Tune I bet.
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moronic drivel. i hope they go out of business shortly..
The glaring absence of a media agency name attached to this suggests they knew the dogsh#t they were foisting on us.
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They really need to stop using sexploitation to sell their products. Just YUCK.
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This ad says less about car servicing than it does about making poor decisions around elective surgery / plastic surgery. That’s one cringeworthy ad !
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Great ads! In an era of relentless political correctness, it is refreshing to see that some companies still have a sense of humour. I, for one, find these ads funny, and am more likely to visit Ultratune for my automotive needs as a result. There are far too many depressing ads on TV these days, featuring death by sunlight, death by cigarettes, death by drowning and death by a homicidal spouse. I’d much rather watch these girls walking away unhurt from the railway crossing than slash my wrists listening to Rosie Batty.
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These adds are it explaining what Ultratune offers. I have my car serviced there and get great service. Really change your advertising agency please and no women. Show us what the stores do. !!
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Which “agency” managed to get this across the line?
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Who is the agency that created this? If their MD & creative director had any sort of talent or backbone they’d be pitching something else and firing the client if they didn’t listen.
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Women own cars too and I have voted with my feet. I will never ever use their products and services. What kind of a business doesn’t get how idiotic this campaign is. Can they read? These ads are an international embarrassment.
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