Dr Mumbo

Vote for Bombay beggars and a giant bottle of gin

Dr Mumbo finds the idea of a giant bottle of gin rising phoenix-like from a pond a bit much to stomach on a rainy Monday, with the weekend’s excesses still sloshing about in the system.

Still, he reckons Dave Morawsky’s entry for the Bombay Sapphire – project your imagination competition is worth a look.

Morawsky won the first round (for Australian entries) with a surreal story about a group of Bombay slum dwellers who are lured by a mysterious blue force to the Taj Mahal.

On arrival, they are enchanted by a massive bottle of Bombay Sapphire, which rises out of a pool of water. Then explodes. Then it rains sapphires.

Hmm.

The use of the brand’s name is a bit literal, isn’t it?

And Dr Mumbo isn’t sure that a gang of grinning beggars heading for a monster bottle of grog is an appropriate message coming from a booze brand.

Anyway, it’s not a bad effort by Morawsky, the head of Melbourne-based talent agency Empire Management, who says he knocked out the idea in five minutes.

But he’s up against it in the final round though, when ‘Sapphire Eyes’ takes on eight other entries from around the world.

Not only does he lack any images to support his entry. But he’s a bit short on Facebook friends to drum up support, poor guy.

If he wins, he gets $8000 and a trip to somewhere special, where his story will be projected on to an ‘iconic building’. Presumably the Taj Mahal.

But if the Indian government allows a gin maker to project images, however inspiring, on their most famous building, the epitome of Mughal art and symbol of eternal love, good on ’em.

Voting closes on March 27.

Vote Dave!

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