When Peter Vogel did the Harlem Shake

Vogel harlem shake

Vogel and his disco stick

Dr Mumbo was about to declare the Harlem Shake as the most over-rated viral phenomenon of the early 21st century.

But then he saw media agency MEC’s contribution, or more specifically, the dance moves of CEO Peter Vogel, complete with his shiny dance baton.

Dr Mumbo suspects there’s more to come of this. He’s also seen a note from Vogel challenging fellow Group M bosses including chairman John Steedman, trading boss James Parkinson, MediaCom’s Mark Pejic, Maxus’ Jon Chadwick and MindShare’s James Greet. Vogel tells them:

“We hereby challenge GM, MC, MS, MX, Xaxis/GMP to produce a shake video. If you think you’re too cool for this – stuff you. If not please share your attempts.”

The challenge is laid… (although Dr Mumbo suspects that the chances of James Greet busting out some dance moves are somewhat slim…)

And, as usual, Austtralia’s radio stations have been quick to jump on the trend to. Here’s Nova Sydney’s effort:

And the Triple M Brisbane’s:

And, of course, 2Day FM’s:

And, slightly more extraordinarily, Kyle Sandilands, Jackie O and David Hasselhoff…


  1. Pascoe
    16 Feb 13
    12:35 pm

  2. I don’t see why any company (not just MEC) think this is still funny to do at this stage. Way too late.

  3. Harlem
    18 Feb 13
    12:13 pm

  4. good to see them having a laugh
    we’re all so serious these days

  5. Big ad.
    18 Feb 13
    12:16 pm

  6. @Pascoe…if only we were all as cool as you.

  7. Shakin Stevens
    18 Feb 13
    1:17 pm

  8. It is never too late to do a Harlem Shake(.) In fact more will be made in the next 3 weeks than have been made to date.

    Mumbrella: get your socks on we want to see you all shakin!!!!

  9. Hamburgler
    18 Feb 13
    2:36 pm

  10. I tried to order one with my Big Mac and they didn’t have ’em.

  11. Laff, you gotta cry
    19 Feb 13
    11:20 am

  12. I thought the Harlem Shake was something you paid ladies of the night for?