When TV met the web, it was AWKWARD
So here’s a curiosity which has just been uploaded to Sony Australia’s YouTube channel.
Is this the most weirdly awkward couple ever to make an ad together?
Check out the awkward manouevre as the hipster guy sits down, then makes his girflriend clamber over him.
And their infantile love of cartoons.
And most of all, the utter disinterest the guy exhibits for most of the ad. If you can call it an ad.
They may be flatmates?
The girl was the person who bought the TV for the flat.
She doesn’t want him to watch football.
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It wasn’t great, but geez, it wasn’t THAT bad.
“And their infantile love of cartoons” – You mean the two shots of one animated movie?
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TV is too mainstream for that guy to give a shit.
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At least I know exactly what Sony is trying to sell.
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In his mind he is saying ‘TV is so dead, this heritage media stuff is so boring’
Then he got off the couch and logged onto pinterest.
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agree its a bit harsh – yes how dare they watch an animated movie for 1 second? And how dare Sony show us how their product works, in a format I’m sure they could subtitle and adapt for a number of Asian markets? (as much as I personally dislike sony products!)
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Nope, that was awkward. Is a weird, aloof look of self-contentment all girls watching TV can expect from guys these days? I think he was spaced out on something… maybe bath salts…
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Yoko Ono & John Lennon, 2012 edition?
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you serious? It’s a harmless bit of product demonstration. Mumbrella got something against these guys or what?
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So it’s kinda the same as an Apple TV but with a big remote control?
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Hi Rushdie,
Which guys: Google, Sony, or aloof hipsters?
Cheers,
Tim – Mumbrella
Well done Mumbrella,
that’s 1’37 of my life I’m never getting back, the epitome of ‘nothing to see here’. Hope you’re getting some kickback for inflated hits figures.
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And what’s the industry got against Hipsters anyway? Perhaps rather than Hipster bashing we should focus more on the mediocre directing… Looks like another in-house team having a crack here.
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why wasn’t he allowed to touch the remote? what kind of guy is this? is this product for wiener males?
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He’s got this skeptical look that says, why’d you waste money on a box that does less than your phone.
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Bummer. I want one.
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Oh, and he looks totally bored which is probably critical for the hipsters. Looking happy must be a put off.
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Where is the personality ? It’s hard to get excited about the product when the talent are giving nothing but “I’m bored, too cool and this is bland”. Show some emotion.
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I think they just came outside after smoking a spliff. So give them a break.
Steve G
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#totes awks
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He’s thinking: This isn’t the box you promised.
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Globalls. And to think Sony was once a badge brand we all wanted to own and have as a client. Quite sad. Game over.
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Slow news day?
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