‘Who Gives A Crap’ toilet paper rolls out for charity

A brand of toilet paper launches today that puts half of the profits towards building toilets in the developing world.

The campaign – called Who Gives A Crap – involves Simon Griffiths, co-founder and CEO of Good Goods, sitting on a toilet, on live webcam, until the organisation raises the first $50,000 via funding platform IndieGoGo.

The product, which is made from recycled paper and has a low ‘poke through rate’, is being sold in Australia and the US.

Griffiths said: “This is a new line of toilet  paper that uses 50% of its profits to build toilets and improve sanitation in the developing world. In collaboration with WaterAid, we’re helping the world’s poorest people access clean water, sanitation and hygiene education. A product that everyone needs is now helping those in need.”

According to the charity, 40% of the world’s population does not have access to clean toilet paper.


  1. richie
    10 Jul 12
    9:46 am

  2. like it, esp the ‘sit down for what you believe in’ line.


  3. Hannah
    10 Jul 12
    10:30 am

  4. This is a great initiative, I hope he raises the $50,000 quickly, looks cold in that warehouse!

  5. aaron
    10 Jul 12
    11:17 am

  6. Loads of good stuff happening around loo paper. Wipeitout.org another campaign advocating the use of recycled toilet paper. 270000 trees per day chopped down to make the stuff we wipe our ass with.. insane.

  7. Eric A Blair
    10 Jul 12
    11:34 am

  8. An excellent week for toilet paper with Kleenex Gripples adding to the sheer joy of working on the white stuff.

    On the one hand you can never tire of toilet puns. On the other, you can reach out for a good cause at the same time.

  9. Jackie
    10 Jul 12
    11:46 am

  10. Love it!

  11. trudi
    10 Jul 12
    11:46 am

  12. Great to see you with your pants down Simon and here’s to loads of people giving a crap!

  13. John Grono
    10 Jul 12
    12:23 pm

  14. … and what’s that on your other hand Eric? You’d better check the PTR of your current brand.