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Opinion
Outlook is cloudy for McDonald’s mood app
If you’ve been on YouTube this morning, you’ve probably been boinked squarely between the eyes by the McDonald’s home page takeover.
If you follow the link, it’s an apparently ambitious digital campaign that looks like its merely fails in the execution. Read more »
Why every agency boss needs to hear how Goodby got its groove back
In the last three years I’ve probably sat through dozens, if not a couple of hundred, industry-related presentations. Just a handful stick with me. Read more »
With a little PR magic from Max Markson, Naomi Robson’s lizard didn’t happen and neither did the cannibals
I had an intriguing press release from publicist Max Markson today.
Naomi Robson is back in front of the camera. Even if it’s only online. And Markson Sparks PR is helping her with the launch of The Naomi Show. Read more »
Coke’s phoney happiness machine is a fail for me
In this guest posting, Tony Richardson argues that the Coke Happiness Machine viral sucks.
The folks at Coke have created a viral video and as hoped it’s being circulated worldwide … but for all the wrong reasons. The main one being that it is possibly the lamest viral ever created. Read more »
Saying no to copy approval
“We’d dash back to the office to knock up a dry, arse-licking account of our “intimate chat” with Peter Andre to email to CAN, who would duly remove every trace of insight or humour, before making us feel sooooo special by perhaps deigning to allow us to publish it. No thanks.”
Will Renai LeMay’s new media business model work?
I’ve been curious for a few days now on what Renai LeMay’s plans are.
Since announcing he was leaving ZDNet, he’s been coy about what he’d be doing next.
Which of course made it all the more interesting. Read more »
Where are our marketing heroes?
“The great Australian tradition of attacking success and anyone that sticks their head above the parapet is stronger than ever. In my recent experiences around the world I can honestly say I have never experienced such collective distaste for one’s own kind.”
The Australian tries to win back Kevin
“One might wonder whether News Ltd feels the need to get on the right side of the Prime Minister, having managed to get itself thoroughly offside with him since the 2007 election.”
Bernard Keane on why Rudd was The Oz’s Australian of the Year
AFR falls four days behind The Oz
On Saturday, we woke up to discover that Wall Street had suffered a big fall. Read more »
Tips for better ideas
While it’s rather cool that Vancouver agency Rethink funds a scholarship for future art directors and designers, the ad they’ve created around it offers even better advice on the creative process. Read more »
Sack the copywriter
Here’s a nice innovation from consumer watchdog Choice, rounding up the best of the month’s Aussie ad blunders. Read more »
If agencies were bands…
The other day I was chatting to the boss of a new agency that’s about to launch.
I asked her what she wanted her agency to stand for. If it was a band, which would the agency be, was my question.
Which then got me to thinking about which bands Australia’s existing agencies would represent. As I began to make notes, I began to realise that it doesn’t look good… Read more »
When a global marketing blunder is a local problem
Sometimes I wonder if being a brand with an international affiliation is more trouble than it’s worth.
Jenny Craig – a weight control brand that’s doing very well in Australia, thanks very much – is the latest to face blowback from an international gaffe. Read more »
Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day
When Sam Kekovich’s latest pro-lamb Australia Day address was unveiled last week, a fair bit of the debate centred on whether it was time to change the strategy. Read more »
In defence of disaster journalism
The somewhat grubby tussle between Seven and Nine over who gets credit for rescuing baby Winnie from the Haiti rubble makes an easy target for those who see disaster journalists as vultures.
After all, what can the media do, but get in the way? Read more »
‘Wog’ witness Clare Werbeloff WAS a hoax
Clare Werbeloff, who became an Internet sensation after her wide-eyed description of “wog” on “wog” violence in Kings Cross was indeed hoaxing the media, it emerged today.
As Mumbrella reported on Friday, Justin Polites of media agency Starcom MediaVest was first to smell a rat.
But today’s papers quote Sydney Police as saying that Werbeloff confessed to them that had not witnessed anything of the Kings Cross incident. According to both the Sunday Telegraph and the Sun Herald, Werbeloff, detectives had followed up with Werbeloff who said she had been playing a prank.
Her breathless interview has spawned a series of spoofs:
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THE MUMBO REPORT
You can now watch clips of the Mumbrella Readers Choice Awards ceremony category by category.
The first clip is the shortlist round up and winner of media and marketing blog of the year, which went to Ben Shepherd’s Talking Digital.
Read more »
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Comments
24 May 09
11:34 am
darn it, i got fooled again – my instincts said something wasn’t right, she looks like she’s lying in parts of the camera interview, but i didn’t think she was completely bullshitting – ah well, we live, learn, and become yet more cynical.
24 May 09
12:39 pm
Here is a link to the Starcom blog:
http://starcomdigitalsblog.blo.....bogan.html
Some bookmarks here:
http://delicious.com/Warringa/bogus.bogan.clare
Just to reiterate I was deliberately ambiguous in my cynicism as I have no access to Clare, PR company involved or TED 6 beers.
Tooheys Extra Dry 6 beers of separation on the other hand is a great campaign and I have been spruiking this for weeks. http://www.6beersofseparation.com.au
I look forward to Media Watch (ABC) coverage as I doubt that Today Tonight will cover the issues around racism and ethical journalism which far outweigh the marketing discussion happening here.
24 May 09
1:09 pm
Clarification folks: she never said that she had seen it happen. She just popped up with a story – which is what the media were after. Note the end when she says “that’s all I’ve got to say”. Not “that’s what happened”. People hear what they want to hear.
So no hoax, no lie told. Just an impression and a story shared.
And the humour isn’t from perceived “racism” – it’s from the explosive and predictable reaction such words get from boring old bourgeois-leftie finger-waggers. Baiting them is a form of entertainment in itself!
24 May 09
3:00 pm
Clare was the excuse the media and redneck Australia needed in order to re-introduce the derogatory use of the term ‘wog’ back into the vernacular. The fact that she was pretty too (much, much prettier than Pauline Hanson) made her the perfect spokeperson.
24 May 09
3:29 pm
Ha… I can’t understand why you guys keep falling for this stuff…
24 May 09
6:30 pm
Good work Channel 9.
So much for the “doubt in authenticity” rumours “shot down” in their blog:
http://news.ninemsn.com.au/Blo.....ments=true
25 May 09
12:07 pm
I preferred Mumbrella’s “subliminal marketing campaign” theory. I also liked the theory that she was a time-traveller sent back to 2009 from a devastated futuristic civilisation to warn us of the evils of Mediterranean food.
Ah well … better luck next time, Mumbrella.
25 May 09
12:24 pm
I think it’s all so hilarious. Can’t wait to see what she says on the Current Affair interview.
25 May 09
12:24 pm
Mikey. That is just like when Bush, Howard and Blair all said “I believe that Iraq has WMDs”. They didn’t say they did have them. The impression left was clear enough, and terrfied enough people, that it became justification for war. Neither are acceptable.
25 May 09
12:28 pm
Funny, funny, funny entertainment. It made me laugh out loud. Especially the rap versions.
Or watch Sunrise and Rove for the Reject the Recession dance campaign.
That’s funny too.
LOL Australia…..
25 May 09
12:41 pm
This is exactly like the US DJ Howard Stern’s “BaBa Booey” trick 10 years ago – he used to get his listeners to call news stations to give fake eye witness accounts and then say “BaBa Booey” near the end to confirm they were lying.
What happened then? Chk Chk Boom!
25 May 09
12:55 pm
Let’s hope ACA gives the story the axe. Time to move on.
25 May 09
7:08 pm
How comes people believe any crazy white woman when they come up with lies about dark skinned people committing crimes… you know they always lie??? I’m not supprised!!!!
25 May 09
7:46 pm
Hopefully not too many people think Clare represents Osrtralians….She is dumber than dumb..lets not equate being opportunistic with brains. She is also caught out…too dumb to realise ..media equals internet..equals police want a statement if you are an eye witness.
25 May 09
8:45 pm
Goes to show what you should and should not believe when the media reports stories. Makes you wonder what’s true anymore. She exposes the media and gets dumped on. Who really stuffed up here? If she made a buck no harm done. The media is keeping it going at the moment. All this hype does is open it up to more Peters crying wolf.
26 May 09
11:05 pm
What the hell is going on with you ppl (NOT TO MENTION THE MEDIA)??? There are so many things going on in this world esp THIS COUNTRY not to mention the problem financially…crime rate increasing etc, etc, etc..and all you ppl can talk about is some dumb bimbo (rat face) who is looking for fame “WHO LIED” and took advantage of such unfortunate event?? Geeezzz WAKE UP!!! I am disgusted from all this.
27 May 09
10:11 am
Waiting for Guzman!
Dear Conz,
Every day we open or search all of the world newspapers and we dissect GFC, world hunger, wars, genocide and and the problems of the world.
Sometimes you just need a little ratface in your life to take the edge off so we will be here until she strips bare, pursues a hollywood acting career, gets a boob job or gets a live action role on the wombles.
From time to time we will pass you on other media outlets and you getting worked up not only of the important things in the world but the not so important (clare)
27 May 09
3:37 pm
I find it fascinating that this sort of media manipulation polarises so many people.
At the end of the day is what she did really that bad?
I guess that depends on your own moral viewpoint, it certainly was funny.
We get too caught up with political correctness – personally I agree with 3rd ear – we all need a little ratface in our lives to take the edge off
27 May 09
3:39 pm
What is it with this country. Why has almost no-one complained about the “wog” reference? Yeah, so she lied to a reporter, like that’s never happened. Nine’s the real idiot here, not Claire, for not corroborating her story. Is that what journalism is in Aus? Oh, I forgot, you have ACA to show the world what real “quality” journalism is about.
Big surprise, another racist bogan on Australian TV.
7 Jun 09
10:33 pm
I think this is awful, and coourful all at once. I think that racism is a blight on our society, but I think it would be truly horrific to witness such a random and unexplained act of murder right there in the street. People that saw it would be permanently traumatised.
8 Jun 09
10:45 pm
You are all a bit emo about this. We have a lying airhead who ran for the cameras to get a bit of fame. Who cares.
Anyone seen Corey lately?
9 Jun 09
7:16 am
Sinead
She lied about seeing the shooting. (not murder, shooting). It was a bit of fun, she said. So no trauma, other than being asked to go on the radio and TV (wouldn’t have happened if she wasn’t anorexially pretty) to talk about her good improv skills
Pay attention…..
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