Woman writhes while man reads newspaper in ad for Big Richard condoms

Big Richard has launched a new campaign to promote its new vibrating condom pack.

The campaign will run online only, via YouTube, Facebook and Twitter.

(Video mildly NSFW)

It was developed by Level 34 Group, an agency owned by Big Richard founder Lloyd Perry.

The campaign coincides with Big Richard’s launch of a condom subscription service. The service was launched on the back of research that found that condoms are either not immediately available or are embarrassing to buy for consumers.


  1. Simon
    27 Mar 12
    3:36 pm

  2. I’m disgusted. Women being used as objects. Won’t someone think of the children? Etc etc etc.

    Seriously though, it’s okay. But the condom subscription service is a great idea. If only they deliver at 3am…

  3. J
    27 Mar 12
    3:37 pm

  4. wow, got a great few suggestions for other things to watch on youtube after that.
    e.g. “Japanese Boob Trick”, “Porn Tube Sex” and “Lesbian Porn 18+”.

  5. Groucho
    27 Mar 12
    4:18 pm

  6. If she won’t take her top off it’s no wonder she’s doing it on her own.

  7. Alison_F
    27 Mar 12
    4:37 pm

  8. So is it just the pack that vibrates… or do the condoms vibrate??
    If it’s just the pack, I don’t think get it…

  9. Bob
    27 Mar 12
    4:49 pm

  10. Don’t see why people are embarrassed to buy them, especially since most supermarkets are open really late (the ones in the CBD are often 24/7) and you’ve got self-serve scanners.

  11. M&C
    27 Mar 12
    5:25 pm

  12. Didn’t M&C Saatchi win the business – did they do this?

  13. ben
    27 Mar 12
    5:58 pm

  14. I’m confused… are people embarrassed that they may be having sex in the near future?

  15. Scott
    28 Mar 12
    1:25 pm

  16. You guys are aware of the content matching fail that YouTube is putting up after the Ad yes? – dont get me wrong serving up videos of BJ’s will certainly attract user interest but its reasonably ironic given how much grief advertisers get for it

  17. Nmac
    28 Mar 12
    3:04 pm

  18. I think you’re all missing the main thing here…

    Free trial of big richard condoms delivery service ($1 delivery fee). So many great options here… get some delivered to your boyfriend. Get some delivered to your boss, or to someone at work you hate and want to embarass? Or someone you want to hook up with. Or yourself because you have no imagination.

  19. OMG
    28 Mar 12
    4:21 pm

  20. Agreed Scott some of that content is pretty good. Im glad I’m over 18.

  21. Actors should be paid
    29 Mar 12
    10:21 am

  22. I understand these ‘commercials’ were not paying their actors. A search of teh StarNow website will display the casting as being unpaid.
    And given the desperate state of many young female ‘actors’ trying to get their face (body?) out there, they’re willing to do this kind of performance for products like Big Richard condoms for free.
    This undermines the professionalism of the industry, and trods over the hard work of others who pave the way to fight for basic standards.

  23. jean cave
    29 Mar 12
    12:06 pm

  24. Is this an advert for the newspaper?