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VANITY METRICS VS ACTIONABLE METRICS & ANALYTICS

ABOUT THIS CLASS

Sign Up Here http://bit.ly/1gKzm2Y

Need a more rigorous and accountable approach to measuring the performance and implementation of your marketing strategy? This morning class will cover the wide scope of tools and data that can be used to determine a number of metrics and keep your marketing strategies in line with greater business goals. From the qualitative to the quantitative, this class will touch on:

Analysing bigger picture goals
Sales, lead generation, brand equity
Metrics for engagement and traffic
Tools and resources to use
How to use data to turn traffic and users into revenue
Measuring your search and social channels
Increasing customer loyalty and retention

When

17th April 2014 08:00 am
To 17th April 2014 09:00 am

Where

GA Sydney (York St)
56-58 York St Sydney, NSW 2000
sydney 2000