MAKING THINGS PEOPLE DESIRE
ABOUT THIS CLASS
This session looks at some of the key insights that can help startups and more established businesses get consumers to want to buy their products; as well as how to build products from scratch that consumers actually want to buy.
This class will suit a whole range of people involved in building and selling products – from agencies and startups to product managers, advertisers and marketers.
TAKEAWAYS
Why are we making the things that we make?
Grasp the product process, from strategy to creative to production
Three things to think about when making products: viability, desirability and feasibility
Deconstructing an insight
Motivations and drivers
How to connect people and products
When
28th April 2014 06:30 pmTo 28th April 2014 08:30 pm
Where
GA Sydney (York St)56-58 York St
Sydney, NSW 2000
