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Social Media + Content Markting Workshop

Social Media + Content Marketing for your Creative Venture or Business

Join an intimate group of creative, curious and wholehearted people for an interactive and fun all-day workshop…

Thursday 31st July
9.00am – 3.00pm
Zeally & Cliff, Torquay, Victoria, Australia
Includes Morning Tea and Lunch

Did you know?
– Friday is Facebooks best day for engagement (interaction with posts, not proposing!)
– Photos drive engagement on Facebook pages
– Facebook, Pinterest and Twitter drive the most traffic
– There’s a best day for everything on Pinterest

We’ll cover some of these helpful stats, in addition to lots of other really useful strategy, planning and foundational work to get the most from your social media…

Over 6 hours you will work through the different social media platforms, determine why you do what you do, who your buyer personas are and how to capture their attention and post content they will want to engage with. You will gain a deep understanding of the type of content your followers will want to engage with, and the content people crave. We will cover tips and tricks for efficiency and scheduling posts, great apps for awesome looking images, and smart ways to monitor how you’re doing. You’ll also develop a plan for your content and posting, walking away with a 3 monthly content plan.

We will cover these key areas which will transform your current content marketing:

– Understanding your WHY? Why you do what you do, and what do you stand for!

– learn about the most popular social media platforms available Facebook, Twitter, Youtube, Pinterest, Instagram

– understand how social media can support your current creative or business strategies

– realise why it’s important to know your customers, to gain the return on your time invested (we’ll define three of your customer personas)

– clarify your own social media persona. What’s the personality of the person posting the content and interacting with your audience?

– using detailed Australian usage statistics determine which platforms would best suit your business and your customer personas

Mind map Content class workshop Sydney Koskela social media content marketing

– Brainstorm what type of content is best to post for your audience, (you’ll soon realise how narrow you’ve been focussing up until now)

– Develop a content calendar for posting, and learn how to manage your posting more efficiently.

– Tips, tricks, apps, sites and software to make life easier, and monitor your efforts to make sure you’re testing and learning from everything you do.

– How will you know if your social media is working? Measuring & monitoring and what to look for.

Content marketing digital social media workshop

OUTCOME:

You should walk away knowing how to support your goals and strategies with social media, and which platforms would be best to help you do that. Ensuring you invest your time where your customers or audience spend theirs.

You will understand who you are talking to with your posts, and ensure you post content that will interest all your audience types, and connect with them… resulting in more engagement.

You will realise that posting about what you do, sell, promote will not gain engagement, and that you will need to search for other people’s content to post alongside yours.

You will become much more efficient with your time, and group your content marketing tasks together where possible.

Belinda will give you insights into how to determine if your social media efforts are successful, and what to look for. There is so much data available if you know where to look.

When

31st July 2014 09:00 am
To 31st July 2014 03:00 pm

Where

Zeally & Cliff
Cnr Zeally Bay Road & Cliff STreet
Torquay 3228