THE EPIC IDEA WORKSHOP
LIMITED SEATS AVAILABLE – THE EPIC IDEA WORKSHOP
The 4-Step method behind world-acclaimed advertising: How to be creative faster, more often and with more precision.
DATE: Saturday 31st of February, 2015
LOCATION: LBE Offices in Collingwood, Melbourne
BOOK NOW: Send an email to workshop@littlebigepic.com.au
How do some of the world’s best advertising creative generate big campaign ideas that are original, unexpected and on brief every single time? It is not luck or divine inspiration: there is a professionally managed creative process.
With numerous awards and working examples for some of the biggest brands in the world, and through experience in top-level international agencies in Barcelona, Amsterdam and Melbourne, the process behind the Big Idea Workshop is a proven, effective method that generates big ideas on-brand, every time.
Who benefits from this workshop?
This is the first time this workshop is offered, specially for those who want to make a splash in the world of creative advertising – and a name for themselves – with unbound, effective creativity. It is applicable to portfolios, pitches and real campaigns, brand awareness initiatives and product launches. It can be scaled from top-level international ad campaigns to small, micro-business creative concepts and to the humble business card.
You can learn how to create ideas that will get you noticed throughout the clutter. Anybody can have the next EPIC idea; all you need are the right tools to unlock your potential.
The workshop will aide any who is currently studying advertising, looking to create a stronger portfolio, or gain entrance into a course.
The program
The workshop is 4 hours long, a combination of hands-on and theory with examples and material you can take with you, which you can apply to your own projects straight away. The workshop is structured to cover:
What defines a ‘Big Idea’?
Covering the basics: a good briefing
The four steps to a Big Idea: Insights, Benefits, Questions, Concepts
Measuring your Big Idea
Packaging the Big Idea
About Marco A Morales
Marco A Morales is a senior Creative Strategist with more than 20 years as an award-winning creative direction in some of the best ad agencies in the world in Barcelona, Amsterdam and Australia.
Marco has launched effective campaigns for clients such as Estee Lauder, Volvo, Carte Noir, and has a long history of highly original and effective campaigns for Carlsberg, Nissan, Beck’s Beer, Durex, Remington and many more.
Through his Little Big Epic creative agency, Marco continues to deliver EPIC ideas for his clients – no matter the scale.
Cost
This workshop is being offered at a 50% discount as a special launch price, and to make it accessible to the next generation of advertising creatives.
The total cost for this 4-hour workshop is $280.00, to be paid before Friday 30th of January.
Spaces are limited to 6 people per session. Tickets will run out, so please book in advance.
BOOK NOW: Send an email to workshop@littlebigepic.com.au
You can send a cover letter stating which topic interests you most to learn about, and your previous experience in creative advertising, so we can best tailor our workshop to your needs.
When
31st January 2015 09:00 amTo 31st January 2015 01:00 pm
Where
Little Big Epic Offices5/170 Easey Street, Collingwood VIC 3066, Australia
Collingwood 3066
